Mommy, where do blog posts come from?

Posted by Andrew Peterson on Jun 23, 2017 10:29:03 AM

A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.

Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.

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Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Digital Marketing, General

Knowledge is Power. Don’t Abuse it When You’re Creating Content.

Posted by Andrew Peterson on Jun 20, 2017 8:34:10 PM

When you’re trying to sell something, it’s terrific to have plenty to say about it.

The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?

Too much information, driving me insane.

Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.

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Tags: Marketing Strategy, Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General

[NEW SERVICE] The prospectLAB is open. Put your marketing under our microscope.

Posted by StitchDX Team on Jun 7, 2017 5:20:25 PM

Gut-check time: How good do you feel about your digital marketing ROI?

If your answer is anything less than “great!” then you, like so many customers that we’ve worked with, probably already know you should be doing more with your “digital strategy”.

According to the 2017 HubSpot State of Inbound Marketing report, the two biggest, marketing and sales challenges that today’s businesses and organizations face, are:

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Tags: Marketing Strategy, News Release, Digital Marketing, Marketing Automation

[NEW CUSTOMER] StitchDX Partners with Hartford Nonprofit MoveUp

Posted by Todd Felton on Jun 5, 2017 5:08:17 PM

Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.

Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.

“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”

New tools allow for new strategies

“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”

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Tags: Marketing Strategy, News Release, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Web Design & Development

[EBOOK] 10 critical questions to ask about your website

Posted by Brian Bolton on Jun 2, 2017 10:01:46 AM

You can build an awesome-looking, feature-packed business website with relative ease on any number of easy-to-use platforms. What makes your website truly awesome, however, is how hard and how well it works to grow your organization.

Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.

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Tags: Marketing Strategy, Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Web Design & Development

New Study: Writing has Become a “Unicorn Skill.”

Posted by Andrew Peterson on May 25, 2017 2:50:31 PM

Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?

As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”

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Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General

[EBOOK] Start growing your business faster with Marketing Automation

Posted by Andrew Peterson on May 18, 2017 6:43:13 PM

There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:

  • 80% of marketing automation users saw their number of leads increase. (VR Insight, 2015)
  • 77% of them saw their number of conversions increase. (VR Insight, 2015)
  • And on average, businesses users saw a 10% increase in sales pipeline resulting from marketing automation. (Forrester Research, 2014)
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Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Account Based Marketing, Digital Marketing, General, Marketing Automation, Web Design & Development

Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source:

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Tags: Marketing Stack, Marketing Strategy, MarTech Stack, SEO, Audience Segmentation, Digital Marketing, Marketing Automation, Sales Process, Web Design & Development

[NEW WORK] StitchDX launches all-new website and digital strategy for Boston-based global consulting firm Fletcher Spaght.

Posted by Andrew Peterson on May 3, 2017 2:45:04 PM

We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.

The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.

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Tags: Marketing Strategy, Content Strategy, Digital Marketing, Marketing Automation, Web Design & Development

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Marketing Strategy, MarTech Stack, News Release, Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Web Design & Development

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