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3 Highlights From a Week of Learning

Posted by Todd Felton on Oct 6, 2017 10:27:41 AM

While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation, MarTech Stack

[NEW WORK] StitchDX partners with Hartford-based MoveUp to support innovative poverty solutions.

Posted by StitchDX Team on Sep 13, 2017 8:46:15 AM

Leveraging our digital capabilities to help a social impact organization expand its reach

We're thrilled to announce the launch of an all-new web presence for the MoveUp Partnership for Adult Learning, a collaborative with the mission of improving access to adult literacy and quality jobs in the greater Hartford area. As the centerpiece of MoveUp’s updated digital strategy, the site is designed to be a one-stop resource of information, as well as a direct connection to classes, jobs, services, and events for adult learners and the partner organizations that support them.

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Tags: Brand Voice, Digital Marketing, digital strategy, General, News Release, Web Design & Development, website development

[EBOOK] 5 Crucial Moments When Your Nonprofit Needs a Strong Brand

Posted by Todd Felton on Jun 30, 2017 3:26:20 PM

Nonprofit and social impact organizations need a strong brand just like businesses. But is now the right time to reassess your branding?

It is never easy to divert time and attention away from the pressing needs of your mission and day-to-day challenges, but there are crucial junctures in the life of every nonprofit where a strong brand is vital. StitchDX has assembled them in our latest eBook, 5 Crucial Moments When Your Nonprofit Needs a Strong Brand.

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Tags: Brand Voice, Content Strategy, General, Logo & Brand Assets, Marketing Strategy

Anatomy of a Brand Workshop Day: 5 Elements for a Successful Workshop

Posted by Todd Felton on Jun 23, 2017 5:29:24 PM

Considering a brand workshop? Start here.

Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you need to be sure to include these five things:

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Tags: Brand Voice, Branding & Strategy, Core Messaging, Brand Voice, Logo & Brand Assets, nonprofit, social impact sector

Mommy, where do blog posts come from?

Posted by Andrew Peterson on Jun 23, 2017 10:29:03 AM

A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.

Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.

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Tags: Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

[NEW CUSTOMER] StitchDX Partners with Hartford Nonprofit MoveUp

Posted by Todd Felton on Jun 5, 2017 5:08:17 PM

Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.

Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.

“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”

New tools allow for new strategies

“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Marketing Strategy, News Release, Web Design & Development

[EBOOK] 10 critical questions to ask about your website

Posted by Brian Bolton on Jun 2, 2017 10:01:46 AM

You can build an awesome-looking, feature-packed business website with relative ease on any number of easy-to-use platforms. What makes your website truly awesome, however, is how hard and how well it works to grow your organization.

Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.

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Tags: Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Marketing Strategy, Web Design & Development

New Study: Writing has Become a “Unicorn Skill.”

Posted by Andrew Peterson on May 25, 2017 2:50:31 PM

Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?

As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy, Social Media

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

How to make a long-term blogging plan

Posted by Andrew Peterson on Mar 24, 2017 3:06:30 PM

“Just post something” just doesn’t cut it.

Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say.  You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.

When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

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