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Anatomy of a Brand Workshop Day: 5 Elements for a Successful Workshop

Posted by Todd Felton on Jun 23, 2017 5:29:24 PM

Considering a brand workshop? Start here.

Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you need to be sure to include these five things:

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Tags: Brand Voice, Branding & Strategy, Core Messaging, Brand Voice, Logo & Brand Assets, nonprofit, social impact sector

Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever

Posted by Todd Felton on Feb 8, 2017 8:28:40 PM

The real problem is not lack of money

One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding.

Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.

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Tags: Boston Digital Marketing, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch, Marketing Strategy

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation, Social Media

You Don’t Need a New Website

Posted by StitchDX on Jun 21, 2016 3:09:42 PM

Well maybe you do but let’s get some perspective first.

You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.

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Tags: Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Web Design & Development

#JoinTheConversation

Posted by StitchDX on Aug 7, 2013 5:06:43 PM

Using Facebook Hashtags

You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Social Media, Technetium, Web Design & Development

Imitation a Form of Flattery? Or Blatant Design Infringement?

Posted by StitchDX on Jun 24, 2012 1:43:21 PM

A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty's preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men's release Twenty that celebrated their 20th anniversary.

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Tags: Brand Voice, Branding & Strategy, Brand Voice, General, Marketing, Orlando Advertising Agency, Technetium

Are People Talking About You?

Posted by StitchDX on Feb 24, 2012 9:48:51 AM

Engagement [en-geyj-muh nt]:  The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Smart Phones, Technetium

Orlando Agency Wins ADDY® Award for SOUL by Ludacris

Posted by StitchDX on Feb 21, 2012 9:06:18 PM

Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.

ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, Digital Marketing Strategy, General, Marketing, News Release, Orlando Advertising Agencies, Orlando Advertising Agency, Orlando Website Design, Technetium

Super Bowl or Social Bowl?

Posted by StitchDX on Feb 8, 2012 3:05:59 PM

Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions.  In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this.  Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.

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Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, ESPN, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium

NEW YEAR’S RESOLUTION #3: Get Smart With Smart Phones

Posted by StitchDX on Jan 17, 2012 10:08:28 AM

Last week was the Consumer Electronics Show (CES) in Las Vegas. A few of us here at Technetium flew out to make sure that our clients were happy with the materials we provided them for the show, and to catch up with some old friends. It’s amazing how small such a large industry can seem, as we literally could not walk more than a few steps without seeing a familiar face. I guess it helps when you have over 15 years in the industry.

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Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium

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