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3 Strategic Marketing Insights From a Week at INBOUND17

Posted by Erick Straghalis on Oct 7, 2017 7:24:55 AM

The marketing landscape is constantly evolving. The biggest challenge? Knowing how, what, and where to connect with your audience. Here are 3 strategic takeaways on how to reach the people that matter most to you (and why it matters), from my week at Hubspot's Inbound conference:

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, MarTech Stack

Inbound 2017 is coming! Here’s what we’re looking forward to.

Posted by StitchDX Team on Sep 20, 2017 6:01:44 PM

25,000 marketers from all over the world have the date on their calendars: September 25-28.

It’s HubSpot’s annual Inbound conference and for us, it really is the can’t-miss event of the year!

First off, HubSpot puts on a hell of a show with keynote speakers past and present like Michelle Obama, John Cena, Billie Jean King, Martha Stewart, Alec Baldwin, Arianna Huffington, Anna Kendrick and Gary Vaynerchuk, as well as performers like Judd Apatow, Trevor Noah, Amy Schumer, Janelle Monae, and OneRepublic.

Then there are the digital marketing education opportunities and great networking with some of the greatest minds in inbound and digital marketing. It's all a lot to take in, but with the help of a little pre-gaming, you can definitely get the most out of your experience. Here’s what we at StitchDX are looking to get out of Inbound 2017.

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Tags: Content Strategy, CRM, Digital Marketing, hubspot, inbound, Marketing Automation, Marketing Strategy, Search Engine Marketing

5 Reasons Why Marketing Automation is Right for Your Business

Posted by StitchDX Team on Sep 17, 2017 8:44:56 PM

Lead generation is critical to your business. Marketing automation can take those efforts to the next level (and it's more affordable than you might think).

With 51 percent of businesses using marketing automation—and nearly 60 percent of B2B organizations looking to adopt the technology—odds are you’ve considered it for your business.

And if you’ve considered marketing technology for your business, then you know it requires a financial investment, as well as an investment in time to master its complexities. Taking all that into account, how do you know if it’s the right call for your business?

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Tags: Digital Marketing, Marketing Automation, Marketing Strategy, MarTech Stack

[NEWS RELEASE] StitchDX achieves Silver Status as a Certified HubSpot Agency Partner

Posted by StitchDX Team on Aug 24, 2017 7:42:27 AM

Silver Certification deepens expertise in both inbound marketing and the HubSpot Platform

Lowell, Massachusetts. Today, stitchDX announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot is the world’s leading inbound marketing and sales platform and works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

“Navigating the process to become a Certified HubSpot Agency Partner allowed us to deepen our expertise in both inbound marketing and the HubSpot Platform,” noted StitchDX Founding Principal, Brian Bolton. “Achieving Silver status as quickly as we did has allowed us to put that expertise to work for our clients right away.”

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Tags: Digital Marketing, Marketing Automation, Marketing Strategy, News Release

LinkedIn's Latest Updates Will Impact Content Marketers

Posted by Erick Straghalis on Aug 4, 2017 3:25:50 PM

In case you missed it, LinkedIn recently launched some big, new features. The latest enhancements represent the site’s next move as it seeks to become as relevant to content marketers and those responsible for distributing content, as it is to job seekers.

Here’s what’s coming at LinkedIn:

  • Multi-photo Posts
    Now you can elect and upload multiple images to a single post— great for uploading multiple slides or giving more context to an event! It’s only available on iOS for now, but LinkedIn promises the feature for Android and desktop soon.
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Tags: content, Content Strategy, Digital Marketing, linkedin, Marketing Strategy, Social Media

[EBOOK] 5 Crucial Moments When Your Nonprofit Needs a Strong Brand

Posted by Todd Felton on Jun 30, 2017 3:26:20 PM

Nonprofit and social impact organizations need a strong brand just like businesses. But is now the right time to reassess your branding?

It is never easy to divert time and attention away from the pressing needs of your mission and day-to-day challenges, but there are crucial junctures in the life of every nonprofit where a strong brand is vital. StitchDX has assembled them in our latest eBook, 5 Crucial Moments When Your Nonprofit Needs a Strong Brand.

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Tags: Brand Voice, Content Strategy, General, Logo & Brand Assets, Marketing Strategy

Mommy, where do blog posts come from?

Posted by Andrew Peterson on Jun 23, 2017 10:29:03 AM

A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.

Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.

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Tags: Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

Knowledge is Power. Don’t Abuse it When You’re Creating Content.

Posted by Andrew Peterson on Jun 20, 2017 8:34:10 PM

When you’re trying to sell something, it’s terrific to have plenty to say about it.

The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?

Too much information, driving me insane.

Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.

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Tags: Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy

[NEW SERVICE] The prospectLAB is open. Put your marketing under our microscope.

Posted by StitchDX Team on Jun 7, 2017 5:20:25 PM

Gut-check time: How good do you feel about your digital marketing ROI?

If your answer is anything less than “great!” then you, like so many customers that we’ve worked with, probably already know you should be doing more with your “digital strategy”.

According to the 2017 HubSpot State of Inbound Marketing report, the two biggest, marketing and sales challenges that today’s businesses and organizations face, are:

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Tags: Digital Marketing, Marketing Automation, Marketing Strategy, News Release

[NEW CUSTOMER] StitchDX Partners with Hartford Nonprofit MoveUp

Posted by Todd Felton on Jun 5, 2017 5:08:17 PM

Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.

Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.

“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”

New tools allow for new strategies

“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Marketing Strategy, News Release, Web Design & Development

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