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Smart Brand Positioning: It's in the Tom Bihn Bag

Posted by StitchDX on Mar 19, 2010 10:45:55 AM

There’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.

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Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium

State Farm Hits the Right Note with Branded Content

Posted by StitchDX on Mar 11, 2010 9:47:10 AM

It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium

The Meaning of Social Media Week

Posted by StitchDX on Feb 12, 2010 9:49:58 AM

Attempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision.

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Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium

The Mysterious Vanishing Target Ads

Posted by StitchDX on Feb 3, 2010 9:51:53 AM

Regular followers of this blog may recall my posting of December 22, 2009, “Santa’s Mixed Bag of Holiday Commercials.” Leading the post were my less-than-approving critiques of two Target ads: “From Santa” and “There Yet,” accompanied by the spots themselves, embedded from YouTube.

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Tags: Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium

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