--- title: | Boston Digital Marketing description: Boston Digital Marketing | --- [![StitchDX: Transformative Digital Experience](https://go.stitchdx.com/hs-fs/hubfs/StitchDX-logo/sdx-logo-100.png?width=100&height=100&name=sdx-logo-100.png "StitchDX: Transformative Digital Experience")](http://stitchdx.com) # Thread ## [Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever](https://go.stitchdx.com/brand-voice/why-a-strong-brand-understanding-is-a-digital-marketers-strongest-lever) Posted by [Todd Felton](https://go.stitchdx.com/author/todd-felton) on Feb 8, 2017 8:28:40 PM - [Tweet](https://twitter.com/share) [![](https://go.stitchdx.com/hubfs/Imported_Blog_Media/Definitive-Guide-to-Selling-Better-and-Faster-StitchDX-300x241-3.jpg)](https://go.stitchdx.com/brand-voice/why-a-strong-brand-understanding-is-a-digital-marketers-strongest-lever) ## The real problem is not lack of money One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding. Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals. [Read More](https://go.stitchdx.com/brand-voice/why-a-strong-brand-understanding-is-a-digital-marketers-strongest-lever) 2 Comments [Click here to read/write comments](https://go.stitchdx.com/brand-voice/why-a-strong-brand-understanding-is-a-digital-marketers-strongest-lever#comments-listing) Tags: [Boston Digital Marketing](https://go.stitchdx.com/tag/boston-digital-marketing), [Marketing Strategy](https://go.stitchdx.com/tag/marketing-strategy), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Content Strategy](https://go.stitchdx.com/tag/content-strategy), [Core Messaging](https://go.stitchdx.com/tag/core-messaging), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [Digital Marketing](https://go.stitchdx.com/tag/digital-marketing), [Digital Marketing Strategy](https://go.stitchdx.com/tag/digital-marketing-strategy), [Elevator Pitch](https://go.stitchdx.com/tag/elevator-pitch) ## [Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27](https://go.stitchdx.com/brand-voice/content-vs-good-enough-content-a-fight-for-sore-eyes-join-us-october-27) Posted by [Brian Bolton](https://go.stitchdx.com/author/brian-bolton) on Oct 10, 2016 8:04:14 AM - [Tweet](https://twitter.com/share) [![](https://go.stitchdx.com/hubfs/Imported_Blog_Media/everybody-writes-1.png)](https://go.stitchdx.com/brand-voice/content-vs-good-enough-content-a-fight-for-sore-eyes-join-us-october-27) ## An Evening of Content Marketing with Ann Handley Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can! **[Register Today!](https://www.eventbrite.com/e/content-vs-good-enough-content-a-fight-for-sore-eyes-tickets-28361706628)** When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at **[StitchDX](http://stitchdx.com/)** are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only **[Ann Handley](http://www.annhandley.com/)**. The event takes place on **Thursday, October 27th** at the [University of Massachusetts, Lowell - Innovation Hub](https://www.uml.edu/Innovation-Hub/). Ann’s topic - **[Content vs. Good Enough Content: A Fight for Sore Eyes.](https://www.eventbrite.com/e/content-vs-good-enough-content-a-fight-for-sore-eyes-tickets-28361706628)** [Read More](https://go.stitchdx.com/brand-voice/content-vs-good-enough-content-a-fight-for-sore-eyes-join-us-october-27) 0 Comments [Click here to read/write comments](https://go.stitchdx.com/brand-voice/content-vs-good-enough-content-a-fight-for-sore-eyes-join-us-october-27#comments-listing) Tags: [Boston Digital Marketing](https://go.stitchdx.com/tag/boston-digital-marketing), [Social Media](https://go.stitchdx.com/tag/social-media), [Boston Web Design](https://go.stitchdx.com/tag/boston-web-design), [Boston Website Design](https://go.stitchdx.com/tag/boston-website-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Content Strategy](https://go.stitchdx.com/tag/content-strategy), [Digital Marketing Strategy](https://go.stitchdx.com/tag/digital-marketing-strategy), [Marketing Automation](https://go.stitchdx.com/tag/marketing-automation) [All posts](https://go.stitchdx.com/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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