Using Facebook Hashtags
You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.
Tags: Social Media, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Technetium, Web Design & Development
Engagement [en-geyj-muh nt]: The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.
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Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions. In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this. Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.
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As the years go by our average attention span has lessened at an alarming rate. Our patience is lower than ever and the days when we would use a dictionary or phone book to look up a word or telephone number come from a long time ago in a galaxy far, far away.
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December is always an exciting time filled with holidays, family, and fun. Yet somehow we forget how many up and coming young professionals enter into the business world at this time each year. Many of us overlook that December is also a time when hundreds of thousands of students graduate from college, and look to take their first step into a much bigger world.
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A few weeks ago I had the privilege of hearing Gary Vaynerchuck speak at the B.I.G. Summit at Full Sale Live in Orlando, FL. For those of you who don’t know Gary is a “Social Media Guru”, an author, and co-founder of Wine Library. He spoke of the changing digital market and how marketing is not what it once was. To say the least he was very insightful and inspiring.
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If the world of internet marketing was a high school – and let’s face it, it kind of is – Siri would the hot new transfer student that gives the local mean girls a run for their money at the popularity game. You see, she and her (future) personal assistant friends are set to shift the way you search and discover the internet and therefore, the way businesses market themselves there.
Tags: Marketing, Orlando Web Design, Search Marketing, SEO, Apple, Brand Voice, Branding & Strategy, Build Awareness, General, Mobile Marketing, Search Engine Optimization, Technetium
The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store. After all I knew what I wanted and didn’t need the aggravation.
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So Tony the Tiger is 60 this year. A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance? Has the FDA approved Botox for tigers?
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Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?” It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day. Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, Develop Analytics, General, Generate Action, Technetium