The marketing landscape is constantly evolving. The biggest challenge? Knowing how, what, and where to connect with your audience. Here are 3 strategic takeaways on how to reach the people that matter most to you (and why it matters), from my week at Hubspot's Inbound conference:
Tags: Marketing Strategy, MarTech Stack, Content Strategy, Digital Marketing, Marketing Automation
All of us at StitchDX left HubSpot’s INBOUND 17 conference energized, enlightened, and eager to take our work for SMBs and nonprofits to a higher level.
Here are my top online content marketing takeaways—let’s do this Casey Kasem-style and count ‘em down:
Tags: nonprofit, Content Strategy, Digital Marketing, General, hubspot, Inbound Marketing, Marketing Automation
25,000 marketers from all over the world have the date on their calendars: September 25-28.
It’s HubSpot’s annual Inbound conference and for us, it really is the can’t-miss event of the year!
First off, HubSpot puts on a hell of a show with keynote speakers past and present like Michelle Obama, John Cena, Billie Jean King, Martha Stewart, Alec Baldwin, Arianna Huffington, Anna Kendrick and Gary Vaynerchuk, as well as performers like Judd Apatow, Trevor Noah, Amy Schumer, Janelle Monae, and OneRepublic.
Then there are the digital marketing education opportunities and great networking with some of the greatest minds in inbound and digital marketing. It's all a lot to take in, but with the help of a little pre-gaming, you can definitely get the most out of your experience. Here’s what we at StitchDX are looking to get out of Inbound 2017.
Tags: inbound, Marketing Strategy, Content Strategy, CRM, Digital Marketing, hubspot, Marketing Automation, Search Engine Marketing
With 51 percent of businesses using marketing automation—and nearly 60 percent of B2B organizations looking to adopt the technology—odds are you’ve considered it for your business.
And if you’ve considered marketing technology for your business, then you know it requires a financial investment, as well as an investment in time to master its complexities. Taking all that into account, how do you know if it’s the right call for your business?
Tags: Marketing Strategy, MarTech Stack, Digital Marketing, Marketing Automation
We're thrilled to announce the launch of an all-new web presence for the MoveUp Partnership for Adult Learning, a collaborative with the mission of improving access to adult literacy and quality jobs in the greater Hartford area. As the centerpiece of MoveUp’s updated digital strategy, the site is designed to be a one-stop resource of information, as well as a direct connection to classes, jobs, services, and events for adult learners and the partner organizations that support them.
Tags: News Release, Brand Voice, Digital Marketing, digital strategy, General, Web Design & Development, website development
Lowell, Massachusetts. Today, stitchDX announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot is the world’s leading inbound marketing and sales platform and works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.
“Navigating the process to become a Certified HubSpot Agency Partner allowed us to deepen our expertise in both inbound marketing and the HubSpot Platform,” noted StitchDX Founding Principal, Brian Bolton. “Achieving Silver status as quickly as we did has allowed us to put that expertise to work for our clients right away.”
Tags: Marketing Strategy, News Release, Digital Marketing, Marketing Automation
In case you missed it, LinkedIn recently launched some big, new features. The latest enhancements represent the site’s next move as it seeks to become as relevant to content marketers and those responsible for distributing content, as it is to job seekers.
Tags: Marketing Strategy, Social Media, content, Content Strategy, Digital Marketing, linkedin
A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.
Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Digital Marketing, General
The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?
Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.
Tags: Marketing Strategy, Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General
If your answer is anything less than “great!” then you, like so many customers that we’ve worked with, probably already know you should be doing more with your “digital strategy”.
According to the 2017 HubSpot State of Inbound Marketing report, the two biggest, marketing and sales challenges that today’s businesses and organizations face, are:
Tags: Marketing Strategy, News Release, Digital Marketing, Marketing Automation