If the world of internet marketing was a high school – and let’s face it, it kind of is – Siri would the hot new transfer student that gives the local mean girls a run for their money at the popularity game. You see, she and her (future) personal assistant friends are set to shift the way you search and discover the internet and therefore, the way businesses market themselves there.
Tags: Marketing, Orlando Web Design, Search Marketing, SEO, Apple, Brand Voice, Branding & Strategy, Build Awareness, General, Mobile Marketing, Search Engine Optimization, Technetium
The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store. After all I knew what I wanted and didn’t need the aggravation.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Technetium
So Tony the Tiger is 60 this year. A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance? Has the FDA approved Botox for tigers?
Tags: Marketing, Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, General, Technetium
Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?” It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day. Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, Develop Analytics, General, Generate Action, Technetium
It’s one of our jobs to keep up with our client’s online mentions and reviews. Usually the articles are very specific to their products or services. Today I was reading some of the SOUL by Ludacris product reviews and found an amazing review on Headphones.com. Much to my surprise – but absolute enjoyment – the expert in house reviewer, Mr. David Soloman, mentions the actual package design and product presentation.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium
We’re all looking for a competitive advantage, or at least we should be, but how do we define what we do and why we do it? What makes your business special? These questions need to be answered so you can effectively market why people should choose you over your competition.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium
On Friday we received a call from one of our partners in Central Florida. Willie calls and says “are you going to be there. I have something for you.” He arrives at our office all excited like a kid in a candy store. So we say “what’s up Willie?” and he hands us a Hot Wheels car and says “look, they misspelled your name.” After a thorough review of the Hot Wheels package we found that TECHNETIUM was misspelled in two places. One was in big letters across the front with a ® symbol marketing the misspelling with pride.
Tags: Marketing, Orlando Advertising Agency, Brand Voice, Branding & Strategy, General, Technetium
Yesterday on ESPN's Outside the Lines they did a feature story on Wes Leonard. This was truly a tragic story and unfortunately it happens far too often. Parent Heart Watch, one of Technetium's favorite clients, was founded to educate parents about sudden cardiac arrest (SCA) and how it can be prevented. Too many kids die each year from medical issues that could be detected with testing.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Parent Heart Watch, Brand Voice, Branding & Strategy, ESPN, General, Outside the Lines, Technetium
ORLANDO, FLA., April 7, 2010: The Central Florida Council, Boy Scouts of America is celebrating 100 years of Scouting with the “Scouting for Change” coin drive.
Tags: Marketing, Boy Scouts of America, Branding & Strategy, Fundraising, General, Technetium
It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium