---
title: | Marketing (2)
description: Marketing |  (2)
---

[![StitchDX: Transformative Digital Experience](https://go.stitchdx.com/hs-fs/hubfs/StitchDX-logo/sdx-logo-100.png?width=100&height=100&name=sdx-logo-100.png "StitchDX: Transformative Digital Experience")](http://stitchdx.com)

# Thread

## [What if more than 50% of your customers were unable to walk into your store?](https://go.stitchdx.com/brand-voice/what-if-more-than-50-of-your-customers-were-unable-to-walk-into-your-store)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Oct 10, 2011 11:34:00 AM

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[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://go.stitchdx.com/brand-voice/what-if-more-than-50-of-your-customers-were-unable-to-walk-into-your-store)

The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store.   After all I knew what I wanted and didn’t need the aggravation.

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Orlando Website Design](https://go.stitchdx.com/tag/orlando-website-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Build Awareness](https://go.stitchdx.com/tag/build-awareness), [Create Affinity](https://go.stitchdx.com/tag/create-affinity), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [Digital Marketing Strategy](https://go.stitchdx.com/tag/digital-marketing-strategy), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Riding the Economic Wave Like Tony the Tiger](https://go.stitchdx.com/brand-voice/riding-the-economic-wave-like-tony-the-tiger)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Sep 22, 2011 2:59:08 PM

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[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://go.stitchdx.com/brand-voice/riding-the-economic-wave-like-tony-the-tiger)

So Tony the Tiger is 60 this year.  A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance?  Has the FDA approved Botox for tigers?

[Read More](https://go.stitchdx.com/brand-voice/riding-the-economic-wave-like-tony-the-tiger)

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Build Awareness](https://go.stitchdx.com/tag/build-awareness), [Consumer Package Design](https://go.stitchdx.com/tag/consumer-package-design), [Create Affinity](https://go.stitchdx.com/tag/create-affinity), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Ever Tried To Take Out Your Own Gall Bladder?](https://go.stitchdx.com/brand-voice/ever-tried-to-take-out-your-own-gall-bladder)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Aug 15, 2011 4:42:04 PM

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Recently, marketing guru Al Ries posted an article on AdAge.com asking “[Do You Have Everything Except a Marketing Strategy?](http://adage.com/article/al-ries/a-marketing-strategy/229049/)”  It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day.  Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same. 

[Read More](https://go.stitchdx.com/brand-voice/ever-tried-to-take-out-your-own-gall-bladder)

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Orlando Website Design](https://go.stitchdx.com/tag/orlando-website-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Build Awareness](https://go.stitchdx.com/tag/build-awareness), [Consumer Package Design](https://go.stitchdx.com/tag/consumer-package-design), [Create Affinity](https://go.stitchdx.com/tag/create-affinity), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [Develop Analytics](https://go.stitchdx.com/tag/develop-analytics), [General](https://go.stitchdx.com/tag/general), [Generate Action](https://go.stitchdx.com/tag/generate-action), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Consumer Package Design, Our Expertise Shines in This Review](https://go.stitchdx.com/brand-voice/consumer-package-design-our-expertise-shines-in-this-review)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Jul 16, 2011 11:18:51 AM

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It’s one of our jobs to keep up with our client’s online mentions and reviews. Usually the articles are very specific to their products or services. Today I was reading some of the SOUL by Ludacris product reviews and found an amazing review on Headphones.com. Much to my surprise – but absolute enjoyment – the expert in house reviewer, Mr. David Soloman, mentions the actual package design and product presentation.

[Read More](https://go.stitchdx.com/brand-voice/consumer-package-design-our-expertise-shines-in-this-review)

 0 Comments [Click here to read/write comments](https://go.stitchdx.com/brand-voice/consumer-package-design-our-expertise-shines-in-this-review#comments-listing)

 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Orlando Website Design](https://go.stitchdx.com/tag/orlando-website-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Consumer Package Design](https://go.stitchdx.com/tag/consumer-package-design), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Inspirational Leadership: Challenge the Status Quo, Let Your Passion Shine](https://go.stitchdx.com/brand-voice/inspirational-leadership-challenge-the-status-quo)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Jun 24, 2011 8:53:22 AM

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We’re all looking for a competitive advantage, or at least we should be, but how do we define what we do and why we do it? What makes your business special? These questions need to be answered so you can effectively market why people should choose you over your competition.

[Read More](https://go.stitchdx.com/brand-voice/inspirational-leadership-challenge-the-status-quo)

 0 Comments [Click here to read/write comments](https://go.stitchdx.com/brand-voice/inspirational-leadership-challenge-the-status-quo#comments-listing)

 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Orlando Website Design](https://go.stitchdx.com/tag/orlando-website-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Consumer Package Design](https://go.stitchdx.com/tag/consumer-package-design), [Brand Voice](https://go.stitchdx.com/tag/define-your-brand), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Accidents Happen, so do Misspellings, Even to the Biggest and Bets of Companies](https://go.stitchdx.com/brand-voice/accidents-happen-so-do-misspellings-even-to-the-biggest-and-bets-of-companies)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on May 24, 2011 9:31:06 PM

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[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://go.stitchdx.com/brand-voice/accidents-happen-so-do-misspellings-even-to-the-biggest-and-bets-of-companies)

On Friday we received a call from one of our partners in Central Florida. Willie calls and says “are you going to be there. I have something for you.” He arrives at our office all excited like a kid in a candy store. So we say “what’s up Willie?” and he hands us a Hot Wheels car and says “look, they misspelled your name.” After a thorough review of the Hot Wheels package we found that TECHNETIUM was misspelled in two places. One was in big letters across the front with a ® symbol marketing the misspelling with pride.

[Read More](https://go.stitchdx.com/brand-voice/accidents-happen-so-do-misspellings-even-to-the-biggest-and-bets-of-companies)

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [ESPN Outside The Lines: Parent Heart Watch](https://go.stitchdx.com/brand-voice/espn-outside-the-lines-parent-heart-watch)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on May 16, 2011 8:39:30 PM

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Yesterday on ESPN's Outside the Lines they did a feature story on Wes Leonard. This was truly a tragic story and unfortunately it happens far too often. Parent Heart Watch, one of Technetium's favorite clients, was founded to educate parents about sudden cardiac arrest (SCA) and how it can be prevented. Too many kids die each year from medical issues that could be detected with testing.

[Read More](https://go.stitchdx.com/brand-voice/espn-outside-the-lines-parent-heart-watch)

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Parent Heart Watch](https://go.stitchdx.com/tag/parent-heart-watch), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [ESPN](https://go.stitchdx.com/tag/espn), [General](https://go.stitchdx.com/tag/general), [Outside the Lines](https://go.stitchdx.com/tag/outside-the-lines), [Technetium](https://go.stitchdx.com/tag/technetium)

## [Boy Scouts of America Celebrates 100 Years by Collecting Quarters to Build Schools in Africa](https://go.stitchdx.com/general/boy-scouts-of-america-celebrates-100-years-by-collecting-quarters-to-build-schools-in-africa)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Apr 7, 2010 9:56:16 AM

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ORLANDO, FLA., April 7, 2010: The Central Florida Council, Boy Scouts of America is celebrating 100 years of Scouting with the “Scouting for Change” coin drive.

[Read More](https://go.stitchdx.com/general/boy-scouts-of-america-celebrates-100-years-by-collecting-quarters-to-build-schools-in-africa)

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 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Boy Scouts of America](https://go.stitchdx.com/tag/boy-scouts-of-america), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [Fundraising](https://go.stitchdx.com/tag/fundraising), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

## [State Farm Hits the Right Note with Branded Content](https://go.stitchdx.com/brand-voice/state-farm-hits-the-right-note-with-branded-content)

 Posted by [StitchDX](https://go.stitchdx.com/author/stitchdx) on Mar 11, 2010 9:47:10 AM

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It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.

[Read More](https://go.stitchdx.com/brand-voice/state-farm-hits-the-right-note-with-branded-content)

 0 Comments [Click here to read/write comments](https://go.stitchdx.com/brand-voice/state-farm-hits-the-right-note-with-branded-content#comments-listing)

 Tags: [Marketing](https://go.stitchdx.com/tag/marketing), [Orlando Advertising Agency](https://go.stitchdx.com/tag/orlando-advertising-agency), [Orlando Web Design](https://go.stitchdx.com/tag/orlando-web-design), [Brand Voice](https://go.stitchdx.com/tag/brand-voice), [Branding & Strategy](https://go.stitchdx.com/tag/branding-strategy), [General](https://go.stitchdx.com/tag/general), [Technetium](https://go.stitchdx.com/tag/technetium)

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