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Erick Straghalis

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3 Strategic Marketing Insights From a Week at INBOUND17

Posted by Erick Straghalis on Oct 7, 2017 7:24:55 AM

The marketing landscape is constantly evolving. The biggest challenge? Knowing how, what, and where to connect with your audience. Here are 3 strategic takeaways on how to reach the people that matter most to you (and why it matters), from my week at Hubspot's Inbound conference:

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, MarTech Stack

LinkedIn's Latest Updates Will Impact Content Marketers

Posted by Erick Straghalis on Aug 4, 2017 3:25:50 PM

In case you missed it, LinkedIn recently launched some big, new features. The latest enhancements represent the site’s next move as it seeks to become as relevant to content marketers and those responsible for distributing content, as it is to job seekers.

Here’s what’s coming at LinkedIn:

  • Multi-photo Posts
    Now you can elect and upload multiple images to a single post— great for uploading multiple slides or giving more context to an event! It’s only available on iOS for now, but LinkedIn promises the feature for Android and desktop soon.
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Tags: content, Content Strategy, Digital Marketing, linkedin, Marketing Strategy, Social Media

Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

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