While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.
Tags: MarTech Stack, Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation
We're thrilled to announce the launch of an all-new web presence for the MoveUp Partnership for Adult Learning, a collaborative with the mission of improving access to adult literacy and quality jobs in the greater Hartford area. As the centerpiece of MoveUp’s updated digital strategy, the site is designed to be a one-stop resource of information, as well as a direct connection to classes, jobs, services, and events for adult learners and the partner organizations that support them.
Tags: News Release, Brand Voice, Digital Marketing, digital strategy, General, Web Design & Development, website development
It is never easy to divert time and attention away from the pressing needs of your mission and day-to-day challenges, but there are crucial junctures in the life of every nonprofit where a strong brand is vital. StitchDX has assembled them in our latest eBook, 5 Crucial Moments When Your Nonprofit Needs a Strong Brand.
Tags: Marketing Strategy, Brand Voice, Content Strategy, General, Logo & Brand Assets
Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you need to be sure to include these five things:
Tags: nonprofit, Brand Voice, Branding & Strategy, Core Messaging, Brand Voice, Logo & Brand Assets, social impact sector
A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.
Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Digital Marketing, General
Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.
“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”
“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”
Tags: Marketing Strategy, News Release, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Web Design & Development
Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.
Tags: Marketing Strategy, Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Web Design & Development
As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General
Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.
ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.
Tags: Marketing Strategy, MarTech Stack, News Release, Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Web Design & Development
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General