The real problem is not lack of money
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a strong brand understanding.
Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.
Read More
Tags:
Boston Digital Marketing,
Marketing Strategy,
Brand Voice,
Branding & Strategy,
Content Strategy,
Core Messaging,
Brand Voice,
Digital Marketing,
Digital Marketing Strategy,
Elevator Pitch
An Evening of Content Marketing with Ann Handley
Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!
Register Today!
When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.
Read More
Tags:
Boston Digital Marketing,
Social Media,
Boston Web Design,
Boston Website Design,
Brand Voice,
Branding & Strategy,
Content Strategy,
Digital Marketing Strategy,
Marketing Automation
Well maybe you do but let’s get some perspective first.
You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.
Read More
Tags:
Orlando Web Design,
Orlando Website Design,
Brand Voice,
Branding & Strategy,
Develop Analytics,
Digital Marketing Strategy,
Marketing Automation,
Search Engine Optimization,
Web Design & Development
When a client approaches me for an initial e-commerce implementation or a total overhaul and replatform of their current system, I educate them on why Magento Community may be a more cost-effective way to build an enterprise-level site without the enterprise-level costs. Magento Enterprise, which functions as a robust e-commerce solution for many larger businesses, might just be overkill for your company. It’s truly a case-by-case consideration.
Read More
Tags:
Marketing,
Digital Marketing Strategy,
eCommerce,
eCommerce Development,
eCommerce Marketing,
Search Engine Optimization,
Web Design & Development
As we all know, the web development world has rapidly evolved since the launch of the iPhone. Apple’s full browser capabilities rid us of text only web surfing on our mobile phones and allowed us to see a website as it was intended, however small the display was. Two-finger pinch to zoom in and out was amazing. WE LOVED IT! It took the world by storm.
Read More
Tags:
Orlando Web Design,
Digital Marketing Strategy,
General,
Smart Phones,
Web Design & Development
Using Facebook Hashtags
You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.
Read More
Tags:
Social Media,
Brand Voice,
Branding & Strategy,
Build Awareness,
Brand Voice,
Develop Analytics,
Digital Marketing Strategy,
Technetium,
Web Design & Development
Engagement [en-geyj-muh nt]: The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.
Read More
Tags:
Marketing,
Orlando Advertising Agency,
Orlando Web Design,
Orlando Website Design,
Advertising Agency Orlando,
Brand Voice,
Branding & Strategy,
Build Awareness,
Create Affinity,
Brand Voice,
Digital Marketing Strategy,
General,
Search Engine Optimization,
Smart Phones,
Technetium
Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.
ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.
Read More
Tags:
Marketing,
News Release,
Orlando Advertising Agency,
Orlando Website Design,
Advertising Agency Orlando,
Brand Voice,
Branding & Strategy,
Consumer Package Design,
Brand Voice,
Digital Marketing Strategy,
General,
Orlando Advertising Agencies,
Technetium
Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions. In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this. Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.
Read More
Tags:
Marketing,
Mobile Apps,
Orlando Advertising Agency,
Orlando Web Design,
Orlando Website Design,
Search Marketing,
SEO,
Advertising Agency Orlando,
Brand Voice,
Branding & Strategy,
Build Awareness,
Create Affinity,
Brand Voice,
Develop Analytics,
Digital Marketing Strategy,
ESPN,
General,
Generate Action,
Mobile Marketing,
Orlando Advertising Agencies,
Search Engine Optimization,
Smart Phones,
Technetium
Last week was the Consumer Electronics Show (CES) in Las Vegas. A few of us here at Technetium flew out to make sure that our clients were happy with the materials we provided them for the show, and to catch up with some old friends. It’s amazing how small such a large industry can seem, as we literally could not walk more than a few steps without seeing a familiar face. I guess it helps when you have over 15 years in the industry.
Read More
Tags:
Marketing,
Mobile Apps,
Orlando Advertising Agency,
Orlando Web Design,
Orlando Website Design,
Search Marketing,
Advertising Agency Orlando,
Brand Voice,
Branding & Strategy,
Create Affinity,
Brand Voice,
Develop Analytics,
Digital Marketing Strategy,
General,
Mobile Marketing,
Orlando Advertising Agencies,
Search Engine Optimization,
Smart Phones,
Technetium
