While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.
Tags: MarTech Stack, Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation
The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?
Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.
Tags: Marketing Strategy, Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General