A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.
Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Digital Marketing, General
As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General
Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.
Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.
To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.
Tags: Social Media, Brand Voice, Marketing Automation, Web Design & Development
Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!
When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.
Tags: Boston Digital Marketing, Social Media, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation
Using Facebook Hashtags
You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.
Tags: Social Media, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Technetium, Web Design & Development