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Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

[Sell Better & Faster with The Definitive Guide

Posted by Andrew Peterson on Jan 27, 2017 6:23:37 PM

[Download the Ebook]

It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:

  • When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
  • Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
  • When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?

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Tags: Audience Segmentation, CRM, Digital Marketing, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Sales Process

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