Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.
Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.
“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”
New tools allow for new strategies
“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”
Move UP! is a collaborative effort among adult education providers, workforce training programs and community colleges to improve adult literacy services in the Capital Region of Connecticut. Their new online presence, developed by stitchDX, will serve as the go-to resource for all those working in or supporting adult literacy in Connecticut. This is a tremendous opportunity for MoveUp to clearly define and align their core brand identity — who they are and what they do. Clarity here constitutes the thread that ties customer engagement to every aspect of organizational growth.
Leveraging a brand-first approach
“This is a tremendous opportunity to help MoveUp better serve the adult literacy communities in Hartford," continues Felton. "Leveraging our brand-first approach, stitchDX will be delivering a new, professional website that can serve as the central platform for all that MoveUp does: convening partners to solve problems, providing critical and useful information for adult learners, and engaging its supporters.”
Adds Brian Bolton, stitchDX Founding Principal, “Just six months into 2017 and our list of client wins at stitchDX keeps growing — not only in the Boston area, but regionally and nationally as well. We’re all excited about this latest engagement and look forward to delivering to our clients a portfolio of robust digital solutions throughout the year that accelerate strategic and organizational growth, as well as aggressively contribute to top-line revenue goals.”