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Andrew Peterson

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INBOUND 17: 5 Online Content Takeaways for Your Business

Posted by Andrew Peterson on Sep 29, 2017 2:22:00 PM

All of us at StitchDX left HubSpot’s INBOUND 17 conference energized, enlightened, and eager to take our work for SMBs and nonprofits to a higher level.

Here are my top online content marketing takeaways—let’s do this Casey Kasem-style and count ‘em down:

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Tags: Content Strategy, Digital Marketing, General, hubspot, Inbound Marketing, Marketing Automation, nonprofit

Mommy, where do blog posts come from?

Posted by Andrew Peterson on Jun 23, 2017 10:29:03 AM

A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.

Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.

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Tags: Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

Knowledge is Power. Don’t Abuse it When You’re Creating Content.

Posted by Andrew Peterson on Jun 20, 2017 8:34:10 PM

When you’re trying to sell something, it’s terrific to have plenty to say about it.

The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?

Too much information, driving me insane.

Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.

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Tags: Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy

New Study: Writing has Become a “Unicorn Skill.”

Posted by Andrew Peterson on May 25, 2017 2:50:31 PM

Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?

As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy, Social Media

[EBOOK] Start growing your business faster with Marketing Automation

Posted by Andrew Peterson on May 18, 2017 6:43:13 PM

There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:

  • 80% of marketing automation users saw their number of leads increase. (VR Insight, 2015)
  • 77% of them saw their number of conversions increase. (VR Insight, 2015)
  • And on average, businesses users saw a 10% increase in sales pipeline resulting from marketing automation. (Forrester Research, 2014)
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Tags: Account Based Marketing, Digital Marketing, General, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Web Design & Development

[NEW WORK] StitchDX launches all-new website and digital strategy for Boston-based global consulting firm Fletcher Spaght.

Posted by Andrew Peterson on May 3, 2017 2:45:04 PM

We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.

The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, Web Design & Development

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

How to make a long-term blogging plan

Posted by Andrew Peterson on Mar 24, 2017 3:06:30 PM

“Just post something” just doesn’t cut it.

Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say.  You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.

When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

[Sell Better & Faster with The Definitive Guide

Posted by Andrew Peterson on Jan 27, 2017 6:23:37 PM

[Download the Ebook]

It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:

  • When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
  • Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
  • When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?

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Tags: Audience Segmentation, CRM, Digital Marketing, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Sales Process

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