All of us at StitchDX left HubSpot’s INBOUND 17 conference energized, enlightened, and eager to take our work for SMBs and nonprofits to a higher level.
Here are my top online content marketing takeaways—let’s do this Casey Kasem-style and count ‘em down:
Tags: nonprofit, Content Strategy, Digital Marketing, General, hubspot, Inbound Marketing, Marketing Automation
A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.
Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Digital Marketing, General
The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?
Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.
Tags: Marketing Strategy, Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General
As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”
Tags: Marketing Strategy, Social Media, Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General
There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:
Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Account Based Marketing, Digital Marketing, General, Marketing Automation, Web Design & Development
We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.
The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.
Tags: Marketing Strategy, Content Strategy, Digital Marketing, Marketing Automation, Web Design & Development
Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.
ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.
Tags: Marketing Strategy, MarTech Stack, News Release, Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Web Design & Development
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General
It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:
Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Audience Segmentation, CRM, Digital Marketing, Marketing Automation, Sales Process