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Todd Felton

Todd Felton
Although I've worked in a variety of industries, I am an educator at heart. Whether I am working with nonprofits developing a cohesive digital strategy, writing for travel magazines, or helping an educational organizational program think through a new program, I operate much as I did in the classroom: helping people develop their own capacity and solutions. I've created websites, developed communications plans, set up organizational social media channels, and edited content for websites, E-newsletters, articles, and book-length manuscripts.
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Recent Posts

3 Highlights From a Week of Learning

Posted by Todd Felton on Oct 6, 2017 10:27:41 AM

While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation, MarTech Stack

[EBOOK] 5 Crucial Moments When Your Nonprofit Needs a Strong Brand

Posted by Todd Felton on Jun 30, 2017 3:26:20 PM

Nonprofit and social impact organizations need a strong brand just like businesses. But is now the right time to reassess your branding?

It is never easy to divert time and attention away from the pressing needs of your mission and day-to-day challenges, but there are crucial junctures in the life of every nonprofit where a strong brand is vital. StitchDX has assembled them in our latest eBook, 5 Crucial Moments When Your Nonprofit Needs a Strong Brand.

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Tags: Brand Voice, Content Strategy, General, Logo & Brand Assets, Marketing Strategy

Anatomy of a Brand Workshop Day: 5 Elements for a Successful Workshop

Posted by Todd Felton on Jun 23, 2017 5:29:24 PM

Considering a brand workshop? Start here.

Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you need to be sure to include these five things:

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Tags: Brand Voice, Branding & Strategy, Core Messaging, Brand Voice, Logo & Brand Assets, nonprofit, social impact sector

[NEW CUSTOMER] StitchDX Partners with Hartford Nonprofit MoveUp

Posted by Todd Felton on Jun 5, 2017 5:08:17 PM

Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.

Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.

“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”

New tools allow for new strategies

“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Marketing Strategy, News Release, Web Design & Development

Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever

Posted by Todd Felton on Feb 8, 2017 8:28:40 PM

The real problem is not lack of money

One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding.

Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.

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Tags: Boston Digital Marketing, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch, Marketing Strategy

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