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3 Highlights From a Week of Learning

Posted by Todd Felton on Oct 6, 2017 10:27:41 AM

While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation, MarTech Stack

Knowledge is Power. Don’t Abuse it When You’re Creating Content.

Posted by Andrew Peterson on Jun 20, 2017 8:34:10 PM

When you’re trying to sell something, it’s terrific to have plenty to say about it.

The more features, advantages and benefits you can communicate, the more points of persuasion you have to offer, the more ways you have to differentiate your offering vs. your competition’s, the sooner you can get to close. Right?

Too much information, driving me insane.

Trouble starts when you try, as a beloved mentor would say, to stuff 10 pounds of poop into a 5-pound burlap bag. The bag loses, and so do you.

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Tags: Audience Segmentation, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy

Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

How to make a long-term blogging plan

Posted by Andrew Peterson on Mar 24, 2017 3:06:30 PM

“Just post something” just doesn’t cut it.

Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say.  You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.

When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

[Sell Better & Faster with The Definitive Guide

Posted by Andrew Peterson on Jan 27, 2017 6:23:37 PM

[Download the Ebook]

It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:

  • When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
  • Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
  • When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?

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Tags: Audience Segmentation, CRM, Digital Marketing, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Sales Process

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