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Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever

Posted by Todd Felton on Feb 8, 2017 8:28:40 PM

The real problem is not lack of money

One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding.

Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.

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Tags: Boston Digital Marketing, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch, Marketing Strategy

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation, Social Media

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