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Brian Bolton

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[EBOOK] 10 critical questions to ask about your website

Posted by Brian Bolton on Jun 2, 2017 10:01:46 AM

You can build an awesome-looking, feature-packed business website with relative ease on any number of easy-to-use platforms. What makes your website truly awesome, however, is how hard and how well it works to grow your organization.

Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.

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Tags: Marketing Strategy, Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Web Design & Development

It’s 2017. Did anyone tell your website?

Posted by Brian Bolton on Jan 24, 2017 9:05:20 AM

Here are 10 things to review to make sure your site visitors don’t think they’re back in time.

Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.

Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.

To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.

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Tags: Social Media, Brand Voice, Marketing Automation, Web Design & Development

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Social Media, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation

What is the Digital Workplace?

Posted by Brian Bolton on Oct 9, 2016 7:45:56 PM

The Digital Workplace. The Intranet of the Future. Just more technology buzzwords or something with real traction?

Our vote is firmly with the latter - as there is no doubt that the Digital Workplace has changed the way workers work and collaborate with each other. More and more technologies now allow for collaborative work across offices, state lines, oceans - even flight paths. The Digital Workplace helps to aggregate these technologies into a common user experience and has spawned an entire marketplace of solutions, many (not all) built on top of the Microsoft technology stack to take advantage of existing corporate infrastructure.

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Tags: Intranet of the Future, LiveTiles, Marketing Strategy, MarTech Stack, Perficient, Powell 365, Unily, Valo Intranet, Worker Collaboration, Akumina InterChange, Bonzai Intranet, Digital Marketing, Digital Platforms, Digital Workplace, Employee Collaboration, General, Interact Intranet, Intranets, Rise Intranet, Web Design & Development

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