Yesterday on ESPN's Outside the Lines they did a feature story on Wes Leonard. This was truly a tragic story and unfortunately it happens far too often. Parent Heart Watch, one of Technetium's favorite clients, was founded to educate parents about sudden cardiac arrest (SCA) and how it can be prevented. Too many kids die each year from medical issues that could be detected with testing.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Parent Heart Watch, Brand Voice, Branding & Strategy, ESPN, General, Outside the Lines, Technetium
ORLANDO, FLA., April 7, 2010: The Central Florida Council, Boy Scouts of America is celebrating 100 years of Scouting with the “Scouting for Change” coin drive.
Tags: Marketing, Boy Scouts of America, Branding & Strategy, Fundraising, General, Technetium
There’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.
Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
Attempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision.
Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
Regular followers of this blog may recall my posting of December 22, 2009, “Santa’s Mixed Bag of Holiday Commercials.” Leading the post were my less-than-approving critiques of two Target ads: “From Santa” and “There Yet,” accompanied by the spots themselves, embedded from YouTube.
Tags: Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
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