It’s one of our jobs to keep up with our client’s online mentions and reviews. Usually the articles are very specific to their products or services. Today I was reading some of the SOUL by Ludacris product reviews and found an amazing review on Headphones.com. Much to my surprise – but absolute enjoyment – the expert in house reviewer, Mr. David Soloman, mentions the actual package design and product presentation.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium
We’re all looking for a competitive advantage, or at least we should be, but how do we define what we do and why we do it? What makes your business special? These questions need to be answered so you can effectively market why people should choose you over your competition.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium
On Friday we received a call from one of our partners in Central Florida. Willie calls and says “are you going to be there. I have something for you.” He arrives at our office all excited like a kid in a candy store. So we say “what’s up Willie?” and he hands us a Hot Wheels car and says “look, they misspelled your name.” After a thorough review of the Hot Wheels package we found that TECHNETIUM was misspelled in two places. One was in big letters across the front with a ® symbol marketing the misspelling with pride.
Tags: Marketing, Orlando Advertising Agency, Brand Voice, Branding & Strategy, General, Technetium
Yesterday on ESPN's Outside the Lines they did a feature story on Wes Leonard. This was truly a tragic story and unfortunately it happens far too often. Parent Heart Watch, one of Technetium's favorite clients, was founded to educate parents about sudden cardiac arrest (SCA) and how it can be prevented. Too many kids die each year from medical issues that could be detected with testing.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Parent Heart Watch, Brand Voice, Branding & Strategy, ESPN, General, Outside the Lines, Technetium
There’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.
Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium
Attempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision.
Tags: Orlando Advertising Agency, Orlando Web Design, Brand Voice, Branding & Strategy, General, Technetium