Gut-check time: How good do you feel about your digital marketing ROI?
If your answer is anything less than “great!” then you, like so many customers that we’ve worked with, probably already know you should be doing more with your “digital strategy”.
According to the 2017 HubSpot State of Inbound Marketing report, the two biggest, marketing and sales challenges that today’s businesses and organizations face, are:
- Getting more and better traffic to their website
– AND –
- Converting contacts and leads into customers.
So, you’re not alone in the need to “do more”. But what does that actually look like? Ideally it’s a structured approach that includes:
- Regularly and strategically updated content, promoted via social media and other channels to attract and engage your visitors.
- The capacity and insights to convert those visitors into marketing qualified leads.
- A sales strategy that efficiently turns those leads into sales qualified prospects to drive top-line revenue.
Sound too complicated and hard to implement? We promise that it’s not. But, to put it all together you ideally need an effective website, integrated with the right tools, and a strategy to identify:
- Who your site visitors are
- What their pain points are and how they prioritize them
- Where they are in the buy cycle, and
- How to engage them and close deals faster
Introducing prospectLAB: the digital marketing accelerator designed to help small- and medium-sized businesses identify and build a high-potential, data-driven digital strategy in just 60 days.
prospectLAB takes a critical look at your brand, website, marketing technology, lead generation efforts, content strategy and sales process to identify opportunities and develop digital strategies that will transform your existing marketing, regardless of investment level, into a lead conversion powerhouse that drives more top-line revenue.
With prospectLAB, your organization will be able to:
- Finely tune your brand message
- Build and effectively leverage thought leadership using your knowledge and experience
- Attract and engage your ideal audience segments
- Identify the best approaches to generate and capture qualified leads
- Efficiently identify and convert the best site leads into prospects
- Gain better prospect intelligence to close business faster and increase revenue
DISCOVER. ACCELERATE. DEPLOY.
The prospectLAB engagement starts with Discover, a single-day strategy session that helps build clarity around your organization’s digital marketing objectives and capabilities that inform and guide the next 60 days.
During the 60-day Accelerate program, we rapidly test and validate assumptions from Discover, generating a customized, data-driven marketing strategy to address your specific business needs.
On day 61, we’ll help you Deploy that tailor-made strategic plan, putting into action measurable programs that will increase sales and improve marketing performance.