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If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
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If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?
Today’s buyers are ghosts.
Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).