Here are 10 things to review to make sure your site visitors don’t think they’re back in time.
Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.
Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.
To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.
