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Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

[NEW WORK] StitchDX launches all-new website and digital strategy for Boston-based global consulting firm Fletcher Spaght.

Posted by Andrew Peterson on May 3, 2017 2:45:04 PM

We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.

The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, Web Design & Development

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

StitchDX bolsters organization with HubSpot partnership and expanded leadership team

Posted by StitchDX Team on Jan 30, 2017 2:01:14 AM

Digital marketing capabilities enhanced to drive 2017 growth

Lowell, Massachusetts. Brand strategy and digital marketing agency stitch DX today announced key initiatives aimed at enhancing their capacity to serve B2B and B2C customers in 2017. With a focus on the successful interplay of brand clarity and digital channels, stitch DX helps SMB organizations navigate the complexity of today’s marketing landscape to accelerate business growth.

HubSpot partnership brings simplified, effective digital marketing to SMBs.

stitch DX is now a certified HubSpot Agency partner, offering proven inbound marketing and sales software and services that attract and engage visitors, convert leads and close more deals. The HubSpot platform is used by more than 21,000 customers in 90 countries, across all verticals and sectors ranging from nonprofit to enterprise. stitch DX recently designed and developed a new website, fully integrated with HubSpot, for MeTEOR Education, a national leader in the creation and delivery of High-impact Learning Experiences™ .

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Tags: Digital Marketing, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

[Sell Better & Faster with The Definitive Guide

Posted by Andrew Peterson on Jan 27, 2017 6:23:37 PM

[Download the Ebook]

It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:

  • When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
  • Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
  • When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?

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Tags: Audience Segmentation, CRM, Digital Marketing, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Sales Process

It’s 2017. Did anyone tell your website?

Posted by Brian Bolton on Jan 24, 2017 9:05:20 AM

Here are 10 things to review to make sure your site visitors don’t think they’re back in time.

Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.

Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.

To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.

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Tags: Brand Voice, Marketing Automation, Social Media, Web Design & Development

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation, Social Media

You Don’t Need a New Website

Posted by StitchDX on Jun 21, 2016 3:09:42 PM

Well maybe you do but let’s get some perspective first.

You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.

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Tags: Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Web Design & Development

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