There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:
Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Account Based Marketing, Digital Marketing, General, Marketing Automation, Web Design & Development
Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.
ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.
Tags: Marketing Strategy, MarTech Stack, News Release, Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Web Design & Development
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a strong brand understanding.
Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.
Tags: Boston Digital Marketing, Marketing Strategy, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch
Lowell, Massachusetts. Brand strategy and digital marketing agency
Tags: Marketing Strategy, MarTech Stack, News Release, Digital Marketing, General, Marketing Automation, Web Design & Development
The Digital Workplace. The Intranet of the Future. Just more technology buzzwords or something with real traction?
Our vote is firmly with the latter - as there is no doubt that the Digital Workplace has changed the way workers work and collaborate with each other. More and more technologies now allow for collaborative work across offices, state lines, oceans - even flight paths. The Digital Workplace helps to aggregate these technologies into a common user experience and has spawned an entire marketplace of solutions, many (not all) built on top of the Microsoft technology stack to take advantage of existing corporate infrastructure.
Tags: Intranet of the Future, LiveTiles, Marketing Strategy, MarTech Stack, Perficient, Powell 365, Unily, Valo Intranet, Worker Collaboration, Akumina InterChange, Bonzai Intranet, Digital Marketing, Digital Platforms, Digital Workplace, Employee Collaboration, General, Interact Intranet, Intranets, Rise Intranet, Web Design & Development