3 Strategic Marketing Insights From a Week at INBOUND17

Posted by Erick Straghalis on Oct 7, 2017 7:24:55 AM

The marketing landscape is constantly evolving. The biggest challenge? Knowing how, what, and where to connect with your audience. Here are 3 strategic takeaways on how to reach the people that matter most to you (and why it matters), from my week at Hubspot's Inbound conference:

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Tags: Marketing Strategy, MarTech Stack, Content Strategy, Digital Marketing, Marketing Automation

3 Highlights From a Week of Learning

Posted by Todd Felton on Oct 6, 2017 10:27:41 AM

While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned.

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Tags: MarTech Stack, Audience Segmentation, Brand Voice, Content Strategy, Marketing Automation

INBOUND 17: 5 Online Content Takeaways for Your Business

Posted by Andrew Peterson on Sep 29, 2017 2:22:00 PM

All of us at StitchDX left HubSpot’s INBOUND 17 conference energized, enlightened, and eager to take our work for SMBs and nonprofits to a higher level.

Here are my top online content marketing takeaways—let’s do this Casey Kasem-style and count ‘em down:

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Tags: nonprofit, Content Strategy, Digital Marketing, General, hubspot, Inbound Marketing, Marketing Automation

Inbound 2017 is coming! Here’s what we’re looking forward to.

Posted by StitchDX Team on Sep 20, 2017 6:01:44 PM

25,000 marketers from all over the world have the date on their calendars: September 25-28.

It’s HubSpot’s annual Inbound conference and for us, it really is the can’t-miss event of the year!

First off, HubSpot puts on a hell of a show with keynote speakers past and present like Michelle Obama, John Cena, Billie Jean King, Martha Stewart, Alec Baldwin, Arianna Huffington, Anna Kendrick and Gary Vaynerchuk, as well as performers like Judd Apatow, Trevor Noah, Amy Schumer, Janelle Monae, and OneRepublic.

Then there are the digital marketing education opportunities and great networking with some of the greatest minds in inbound and digital marketing. It's all a lot to take in, but with the help of a little pre-gaming, you can definitely get the most out of your experience. Here’s what we at StitchDX are looking to get out of Inbound 2017.

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Tags: inbound, Marketing Strategy, Content Strategy, CRM, Digital Marketing, hubspot, Marketing Automation, Search Engine Marketing

5 Reasons Why Marketing Automation is Right for Your Business

Posted by StitchDX Team on Sep 17, 2017 8:44:56 PM

Lead generation is critical to your business. Marketing automation can take those efforts to the next level (and it's more affordable than you might think).

With 51 percent of businesses using marketing automation—and nearly 60 percent of B2B organizations looking to adopt the technology—odds are you’ve considered it for your business.

And if you’ve considered marketing technology for your business, then you know it requires a financial investment, as well as an investment in time to master its complexities. Taking all that into account, how do you know if it’s the right call for your business?

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Tags: Marketing Strategy, MarTech Stack, Digital Marketing, Marketing Automation

[NEW WORK] StitchDX partners with Hartford-based MoveUp to support innovative poverty solutions.

Posted by StitchDX Team on Sep 13, 2017 8:46:15 AM

Leveraging our digital capabilities to help a social impact organization expand its reach

We're thrilled to announce the launch of an all-new web presence for the MoveUp Partnership for Adult Learning, a collaborative with the mission of improving access to adult literacy and quality jobs in the greater Hartford area. As the centerpiece of MoveUp’s updated digital strategy, the site is designed to be a one-stop resource of information, as well as a direct connection to classes, jobs, services, and events for adult learners and the partner organizations that support them.

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Tags: News Release, Brand Voice, Digital Marketing, digital strategy, General, Web Design & Development, website development

[NEWS RELEASE] StitchDX achieves Silver Status as a Certified HubSpot Agency Partner

Posted by StitchDX Team on Aug 24, 2017 7:42:27 AM

Silver Certification deepens expertise in both inbound marketing and the HubSpot Platform

Lowell, Massachusetts. Today, stitchDX announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot is the world’s leading inbound marketing and sales platform and works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

“Navigating the process to become a Certified HubSpot Agency Partner allowed us to deepen our expertise in both inbound marketing and the HubSpot Platform,” noted StitchDX Founding Principal, Brian Bolton. “Achieving Silver status as quickly as we did has allowed us to put that expertise to work for our clients right away.”

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Tags: Marketing Strategy, News Release, Digital Marketing, Marketing Automation

LinkedIn's Latest Updates Will Impact Content Marketers

Posted by Erick Straghalis on Aug 4, 2017 3:25:50 PM

In case you missed it, LinkedIn recently launched some big, new features. The latest enhancements represent the site’s next move as it seeks to become as relevant to content marketers and those responsible for distributing content, as it is to job seekers.

Here’s what’s coming at LinkedIn:

  • Multi-photo Posts
    Now you can elect and upload multiple images to a single post— great for uploading multiple slides or giving more context to an event! It’s only available on iOS for now, but LinkedIn promises the feature for Android and desktop soon.
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Tags: Marketing Strategy, Social Media, content, Content Strategy, Digital Marketing, linkedin

[EBOOK] 5 Crucial Moments When Your Nonprofit Needs a Strong Brand

Posted by Todd Felton on Jun 30, 2017 3:26:20 PM

Nonprofit and social impact organizations need a strong brand just like businesses. But is now the right time to reassess your branding?

It is never easy to divert time and attention away from the pressing needs of your mission and day-to-day challenges, but there are crucial junctures in the life of every nonprofit where a strong brand is vital. StitchDX has assembled them in our latest eBook, 5 Crucial Moments When Your Nonprofit Needs a Strong Brand.

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Tags: Marketing Strategy, Brand Voice, Content Strategy, General, Logo & Brand Assets

Anatomy of a Brand Workshop Day: 5 Elements for a Successful Workshop

Posted by Todd Felton on Jun 23, 2017 5:29:24 PM

Considering a brand workshop? Start here.

Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you need to be sure to include these five things:

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Tags: nonprofit, Brand Voice, Branding & Strategy, Core Messaging, Brand Voice, Logo & Brand Assets, social impact sector

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