It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:
- When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
- Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
- When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?
Would you rather be closing a higher percentage of deals—and closing them faster?
With inbound marketing, you can be doing just that. It’s a more efficient, wholly different way of selling. And you’ll discover the principles behind it in the StitchDX ebook, The Definitive Guide to Selling Better & Faster.
80% of marketing automation users saw their number of leads increase, and 77% saw their number of conversions increase.
Inbound—You could call it “the new science of selling.”
Inbound marketing (or just plain “inbound”) leverages the technologies of CRM (customer relationship management) and marketing automation tools offered by companies like HubSpot and SharpSpring to make it easier for prospects to find you—instead of you having to find them. The resulting, proven sales process is more respectful of your prospects’ time, and more efficient with that of your own sales team.
Inbound marketers use information that prospects provide to custom-tailor a sales process that:
- Speaks to prospects where they are in their buying decision-making process by providing relevant, useful content when it’s most critical
- Answers their questions quickly and authoritatively
- Nurtures long-term relationships that transform leads into customers, and customers into evangelists of their products, services and brands.
At its heart, inbound is about conversations, not sales pitches. Relationships instead of just transactions. Moving every interaction closer to a close, as opposed to chasing down dead-end leads.
Inbound marketing is worth considering for any SMB wanting to increase sales effectiveness. Feel free to contact the StitchDX team with any questions you may have, and be sure to download the ebook here.