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LinkedIn's Latest Updates Will Impact Content Marketers

Posted by Erick Straghalis on Aug 4, 2017 3:25:50 PM

In case you missed it, LinkedIn recently launched some big, new features. The latest enhancements represent the site’s next move as it seeks to become as relevant to content marketers and those responsible for distributing content, as it is to job seekers.

Here’s what’s coming at LinkedIn:

  • Multi-photo Posts
    Now you can elect and upload multiple images to a single post— great for uploading multiple slides or giving more context to an event! It’s only available on iOS for now, but LinkedIn promises the feature for Android and desktop soon.
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Tags: content, Content Strategy, Digital Marketing, linkedin, Marketing Strategy, Social Media

Mommy, where do blog posts come from?

Posted by Andrew Peterson on Jun 23, 2017 10:29:03 AM

A while ago I posted about how to make a long-term business blogging plan. Now I’d like to discuss in a little more detail about how you put meat on the bones of your plan.

Let’s say you’ve mapped out a six-month plan, with a fresh new blog post every Tuesday. Do you have that many interesting topics to write about? You bet you do—you just don’t know it yet.

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Tags: Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

New Study: Writing has Become a “Unicorn Skill.”

Posted by Andrew Peterson on May 25, 2017 2:50:31 PM

Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?

As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy, Social Media

How to make a long-term blogging plan

Posted by Andrew Peterson on Mar 24, 2017 3:06:30 PM

“Just post something” just doesn’t cut it.

Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say.  You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.

When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

It’s 2017. Did anyone tell your website?

Posted by Brian Bolton on Jan 24, 2017 9:05:20 AM

Here are 10 things to review to make sure your site visitors don’t think they’re back in time.

Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.

Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.

To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.

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Tags: Brand Voice, Marketing Automation, Social Media, Web Design & Development

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation, Social Media

#JoinTheConversation

Posted by StitchDX on Aug 7, 2013 5:06:43 PM

Using Facebook Hashtags

You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Social Media, Technetium, Web Design & Development

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