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Global Boston-based consulting/VC firm taps StitchDX to enhance branding and web presence.

Posted by StitchDX Team on Mar 3, 2017 1:35:58 PM

Brand-first digital marketing solution poised to accelerate client’s business objectives.

Lowell, Massachusetts. Brand strategy and digital marketing agency stitch DX today announced that it will create and execute a new branding and digital strategy for a worldwide healthcare and technology consulting and venture capital firm headquartered in Boston’s Back Bay. This initiative will center on an all-new website with a visitor experience optimized for current and potential clients, as well as prospective job candidates.

“The availability of open-source and low-cost marketing automation technology is enabling the creation of digital experiences that not very long ago required businesses to invest in costly, enterprise-level platforms,” said stitch DX founding principal Brian Bolton. “Our newest client is as eager as we are to leverage that technology to enhance visitor engagement and strengthen their respected thought leadership position in the global healthcare and technology fields.”

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Tags: Boston Web Design, Brand Voice, Logo & Brand Assets, News Release, Web Design & Development

Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever

Posted by Todd Felton on Feb 8, 2017 8:28:40 PM

The real problem is not lack of money

One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding.

Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.

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Tags: Boston Digital Marketing, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch, Marketing Strategy

It’s 2017. Did anyone tell your website?

Posted by Brian Bolton on Jan 24, 2017 9:05:20 AM

Here are 10 things to review to make sure your site visitors don’t think they’re back in time.

Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.

Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.

To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.

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Tags: Brand Voice, Marketing Automation, Social Media, Web Design & Development

Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation, Social Media

You Don’t Need a New Website

Posted by StitchDX on Jun 21, 2016 3:09:42 PM

Well maybe you do but let’s get some perspective first.

You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.

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Tags: Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Web Design & Development

Website Launch: HausVac Central Vacuum Systems

Posted by StitchDX Team on Sep 25, 2014 4:25:39 PM

As part of its national expansion, HausVac approached StitchDX to develop a modernized online presence and refresh their brand. Established in 1981, under the name East End Centro-Vac, HausVac has been the leader in central vacuum sales, products, and service for over a quarter century.

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Tags: Brand Voice, Logo & Brand Assets, Web Design & Development

#JoinTheConversation

Posted by StitchDX on Aug 7, 2013 5:06:43 PM

Using Facebook Hashtags

You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Social Media, Technetium, Web Design & Development

2013 International CES In One Word: Innovation

Posted by StitchDX on Jan 12, 2013 9:57:13 AM

Largest show in history with 37 football fields of exhibit space

Las Vegas, NV – 01/11/2013 – The Consumer Electronics Association (CEA)® announced today that the 2013 International CES® is the largest in the show’s 45+ year history, with 1.92 million net square feet of exhibit space. The previous record was 1.86 million net square feet of space at the 2012 International CES. More than 3,250 exhibitors unveiled some 20,000 new products at the 2013 CES, drawing more than 150,000 attendees, including more than 35,000 from more than 170 countries outside the United States. Owned and produced by CEA, the 2013 International CES is the world’s largest annual innovation event and concluded today.

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Tags: Brand Voice, Consumer Package Design, Marketing, Mobile Apps, News Release, Orlando Advertising Agency, Smart Phones, Technetium

Imitation a Form of Flattery? Or Blatant Design Infringement?

Posted by StitchDX on Jun 24, 2012 1:43:21 PM

A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty's preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men's release Twenty that celebrated their 20th anniversary.

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Tags: Brand Voice, Branding & Strategy, Brand Voice, General, Marketing, Orlando Advertising Agency, Technetium

Are People Talking About You?

Posted by StitchDX on Feb 24, 2012 9:48:51 AM

Engagement [en-geyj-muh nt]:  The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Smart Phones, Technetium

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