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2013 International CES In One Word: Innovation

Posted by StitchDX on Jan 12, 2013 9:57:13 AM

Largest show in history with 37 football fields of exhibit space

Las Vegas, NV – 01/11/2013 – The Consumer Electronics Association (CEA)® announced today that the 2013 International CES® is the largest in the show’s 45+ year history, with 1.92 million net square feet of exhibit space. The previous record was 1.86 million net square feet of space at the 2012 International CES. More than 3,250 exhibitors unveiled some 20,000 new products at the 2013 CES, drawing more than 150,000 attendees, including more than 35,000 from more than 170 countries outside the United States. Owned and produced by CEA, the 2013 International CES is the world’s largest annual innovation event and concluded today.

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Tags: Brand Voice, Consumer Package Design, Marketing, Mobile Apps, News Release, Orlando Advertising Agency, Smart Phones, Technetium

Imitation a Form of Flattery? Or Blatant Design Infringement?

Posted by StitchDX on Jun 24, 2012 1:43:21 PM

A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty's preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men's release Twenty that celebrated their 20th anniversary.

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Tags: Brand Voice, Branding & Strategy, Brand Voice, General, Marketing, Orlando Advertising Agency, Technetium

Are People Talking About You?

Posted by StitchDX on Feb 24, 2012 9:48:51 AM

Engagement [en-geyj-muh nt]:  The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Engine Optimization, Smart Phones, Technetium

Orlando Agency Wins ADDY® Award for SOUL by Ludacris

Posted by StitchDX on Feb 21, 2012 9:06:18 PM

Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.

ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, Digital Marketing Strategy, General, Marketing, News Release, Orlando Advertising Agencies, Orlando Advertising Agency, Orlando Website Design, Technetium

Super Bowl or Social Bowl?

Posted by StitchDX on Feb 8, 2012 3:05:59 PM

Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions.  In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this.  Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.

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Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, ESPN, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium

NEW YEAR’S RESOLUTION #3: Get Smart With Smart Phones

Posted by StitchDX on Jan 17, 2012 10:08:28 AM

Last week was the Consumer Electronics Show (CES) in Las Vegas. A few of us here at Technetium flew out to make sure that our clients were happy with the materials we provided them for the show, and to catch up with some old friends. It’s amazing how small such a large industry can seem, as we literally could not walk more than a few steps without seeing a familiar face. I guess it helps when you have over 15 years in the industry.

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Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium

NEW YEAR’S RESOLUTION #2: Improve Search Engine Rankings

Posted by StitchDX on Jan 6, 2012 11:04:58 PM

As the years go by our average attention span has lessened at an alarming rate. Our patience is lower than ever and the days when we would use a dictionary or phone book to look up a word or telephone number come from a long time ago in a galaxy far, far away.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Technetium

NEW YEAR’S RESOLUTION #1: Utilize Social Media

Posted by StitchDX on Dec 31, 2011 11:10:50 AM

December is always an exciting time filled with holidays, family, and fun. Yet somehow we forget how many up and coming young professionals enter into the business world at this time each year. Many of us overlook that December is also a time when hundreds of thousands of students graduate from college, and look to take their first step into a much bigger world.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Technetium

What if more than 50% of your customers were unable to walk into your store?

Posted by StitchDX on Oct 10, 2011 11:34:00 AM

The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store.   After all I knew what I wanted and didn’t need the aggravation.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

Ever Tried To Take Out Your Own Gall Bladder?

Posted by StitchDX on Aug 15, 2011 4:42:04 PM

Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?”  It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day.  Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, Develop Analytics, General, Generate Action, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

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