A few weeks ago I had the privilege of hearing Gary Vaynerchuck speak at the B.I.G. Summit at Full Sale Live in Orlando, FL. For those of you who don’t know Gary is a “Social Media Guru”, an author, and co-founder of Wine Library. He spoke of the changing digital market and how marketing is not what it once was. To say the least he was very insightful and inspiring.
Tags: Marketing, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, General, Orlando Advertising Agencies, Technetium
The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store. After all I knew what I wanted and didn’t need the aggravation.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Technetium
So Tony the Tiger is 60 this year. A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance? Has the FDA approved Botox for tigers?
Tags: Marketing, Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, General, Technetium
Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?” It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day. Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, Develop Analytics, General, Generate Action, Technetium
It’s one of our jobs to keep up with our client’s online mentions and reviews. Usually the articles are very specific to their products or services. Today I was reading some of the SOUL by Ludacris product reviews and found an amazing review on Headphones.com. Much to my surprise – but absolute enjoyment – the expert in house reviewer, Mr. David Soloman, mentions the actual package design and product presentation.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium
We’re all looking for a competitive advantage, or at least we should be, but how do we define what we do and why we do it? What makes your business special? These questions need to be answered so you can effectively market why people should choose you over your competition.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Technetium