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[EBOOK] 10 critical questions to ask about your website

Posted by Brian Bolton on Jun 2, 2017 10:01:46 AM

You can build an awesome-looking, feature-packed business website with relative ease on any number of easy-to-use platforms. What makes your website truly awesome, however, is how hard and how well it works to grow your organization.

Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.

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Tags: Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Marketing Strategy, Web Design & Development

New Study: Writing has Become a “Unicorn Skill.”

Posted by Andrew Peterson on May 25, 2017 2:50:31 PM

Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?

As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Marketing Strategy, Social Media

[EBOOK] Start growing your business faster with Marketing Automation

Posted by Andrew Peterson on May 18, 2017 6:43:13 PM

There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:

  • 80% of marketing automation users saw their number of leads increase. (VR Insight, 2015)
  • 77% of them saw their number of conversions increase. (VR Insight, 2015)
  • And on average, businesses users saw a 10% increase in sales pipeline resulting from marketing automation. (Forrester Research, 2014)
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Tags: Account Based Marketing, Digital Marketing, General, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Web Design & Development

Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

[NEW WORK] StitchDX launches all-new website and digital strategy for Boston-based global consulting firm Fletcher Spaght.

Posted by Andrew Peterson on May 3, 2017 2:45:04 PM

We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.

The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, Web Design & Development

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

How to make a long-term blogging plan

Posted by Andrew Peterson on Mar 24, 2017 3:06:30 PM

“Just post something” just doesn’t cut it.

Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say.  You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.

When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.

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Tags: Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General, Marketing Strategy, Social Media

Why A Strong Brand Understanding is a Digital Marketer’s Strongest Lever

Posted by Todd Felton on Feb 8, 2017 8:28:40 PM

The real problem is not lack of money

One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a  strong brand understanding.

Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.

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Tags: Boston Digital Marketing, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch, Marketing Strategy

StitchDX bolsters organization with HubSpot partnership and expanded leadership team

Posted by StitchDX Team on Jan 30, 2017 2:01:14 AM

Digital marketing capabilities enhanced to drive 2017 growth

Lowell, Massachusetts. Brand strategy and digital marketing agency stitch DX today announced key initiatives aimed at enhancing their capacity to serve B2B and B2C customers in 2017. With a focus on the successful interplay of brand clarity and digital channels, stitch DX helps SMB organizations navigate the complexity of today’s marketing landscape to accelerate business growth.

HubSpot partnership brings simplified, effective digital marketing to SMBs.

stitch DX is now a certified HubSpot Agency partner, offering proven inbound marketing and sales software and services that attract and engage visitors, convert leads and close more deals. The HubSpot platform is used by more than 21,000 customers in 90 countries, across all verticals and sectors ranging from nonprofit to enterprise. stitch DX recently designed and developed a new website, fully integrated with HubSpot, for MeTEOR Education, a national leader in the creation and delivery of High-impact Learning Experiences™ .

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Tags: Digital Marketing, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

[Sell Better & Faster with The Definitive Guide

Posted by Andrew Peterson on Jan 27, 2017 6:23:37 PM

[Download the Ebook]

It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:

  • When your sales are the fuel that keep your business running at full speed, how do you keep the sales pipeline flowing?
  • Do you still generate leads primarily through print ads, direct mail, email blasts and cold calling?
  • When leads come in, how much time does your team spend qualifying them? Are you happy with the amount of time (and money) the process takes?

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Tags: Audience Segmentation, CRM, Digital Marketing, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Sales Process

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