Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General
Lowell, Massachusetts. Brand strategy and digital marketing agency
“The availability of open-source and low-cost marketing automation technology is enabling the creation of digital experiences that not very long ago required businesses to invest in costly, enterprise-level platforms,” said
Tags: News Release, Boston Web Design, Brand Voice, Logo & Brand Assets, Web Design & Development
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a strong brand understanding.
Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.
Tags: Boston Digital Marketing, Marketing Strategy, Brand Voice, Branding & Strategy, Content Strategy, Core Messaging, Brand Voice, Digital Marketing, Digital Marketing Strategy, Elevator Pitch
Lowell, Massachusetts. Brand strategy and digital marketing agency
Tags: Marketing Strategy, MarTech Stack, News Release, Digital Marketing, General, Marketing Automation, Web Design & Development
It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:
Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Audience Segmentation, CRM, Digital Marketing, Marketing Automation, Sales Process
Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.
Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.
To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.
Tags: Social Media, Brand Voice, Marketing Automation, Web Design & Development
Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!
When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.
Tags: Boston Digital Marketing, Social Media, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation
The Digital Workplace. The Intranet of the Future. Just more technology buzzwords or something with real traction?
Our vote is firmly with the latter - as there is no doubt that the Digital Workplace has changed the way workers work and collaborate with each other. More and more technologies now allow for collaborative work across offices, state lines, oceans - even flight paths. The Digital Workplace helps to aggregate these technologies into a common user experience and has spawned an entire marketplace of solutions, many (not all) built on top of the Microsoft technology stack to take advantage of existing corporate infrastructure.
Tags: Intranet of the Future, LiveTiles, Marketing Strategy, MarTech Stack, Perficient, Powell 365, Unily, Valo Intranet, Worker Collaboration, Akumina InterChange, Bonzai Intranet, Digital Marketing, Digital Platforms, Digital Workplace, Employee Collaboration, General, Interact Intranet, Intranets, Rise Intranet, Web Design & Development
You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.
Tags: Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Search Engine Optimization, Web Design & Development
When a client approaches me for an initial e-commerce implementation or a total overhaul and replatform of their current system, I educate them on why Magento Community may be a more cost-effective way to build an enterprise-level site without the enterprise-level costs. Magento Enterprise, which functions as a robust e-commerce solution for many larger businesses, might just be overkill for your company. It’s truly a case-by-case consideration.
Tags: Marketing, Digital Marketing Strategy, eCommerce, eCommerce Development, eCommerce Marketing, Search Engine Optimization, Web Design & Development