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Content vs. Good Enough Content: A Fight for Sore Eyes - Join Us October 27

Posted by Brian Bolton on Oct 10, 2016 8:04:14 AM

An Evening of Content Marketing with Ann Handley

Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!

Register Today!

When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.

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Tags: Boston Digital Marketing, Social Media, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation

What is the Digital Workplace?

Posted by Brian Bolton on Oct 9, 2016 7:45:56 PM

The Digital Workplace. The Intranet of the Future. Just more technology buzzwords or something with real traction?

Our vote is firmly with the latter - as there is no doubt that the Digital Workplace has changed the way workers work and collaborate with each other. More and more technologies now allow for collaborative work across offices, state lines, oceans - even flight paths. The Digital Workplace helps to aggregate these technologies into a common user experience and has spawned an entire marketplace of solutions, many (not all) built on top of the Microsoft technology stack to take advantage of existing corporate infrastructure.

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Tags: Intranet of the Future, LiveTiles, Marketing Strategy, MarTech Stack, Perficient, Powell 365, Unily, Valo Intranet, Worker Collaboration, Akumina InterChange, Bonzai Intranet, Digital Marketing, Digital Platforms, Digital Workplace, Employee Collaboration, General, Interact Intranet, Intranets, Rise Intranet, Web Design & Development

You Don’t Need a New Website

Posted by StitchDX on Jun 21, 2016 3:09:42 PM

Well maybe you do but let’s get some perspective first.

You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.

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Tags: Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Search Engine Optimization, Web Design & Development

Bootstrap or Foundation? Irwin M Fletcher, You Choose.

Posted by StitchDX on Nov 2, 2014 12:29:11 PM

As we all know, the web development world has rapidly evolved since the launch of the iPhone. Apple’s full browser capabilities rid us of text only web surfing on our mobile phones and allowed us to see a website as it was intended, however small the display was. Two-finger pinch to zoom in and out was amazing. WE LOVED IT! It took the world by storm.

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Tags: Orlando Web Design, Digital Marketing Strategy, General, Smart Phones, Web Design & Development

Website Launch: HausVac Central Vacuum Systems

Posted by StitchDX Team on Sep 25, 2014 4:25:39 PM

As part of its national expansion, HausVac approached StitchDX to develop a modernized online presence and refresh their brand. Established in 1981, under the name East End Centro-Vac, HausVac has been the leader in central vacuum sales, products, and service for over a quarter century.

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Tags: Brand Voice, Logo & Brand Assets, Web Design & Development

#JoinTheConversation

Posted by StitchDX on Aug 7, 2013 5:06:43 PM

Using Facebook Hashtags

You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.

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Tags: Social Media, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, Technetium, Web Design & Development

2013 International CES In One Word: Innovation

Posted by StitchDX on Jan 12, 2013 9:57:13 AM

Largest show in history with 37 football fields of exhibit space

Las Vegas, NV – 01/11/2013 – The Consumer Electronics Association (CEA)® announced today that the 2013 International CES® is the largest in the show’s 45+ year history, with 1.92 million net square feet of exhibit space. The previous record was 1.86 million net square feet of space at the 2012 International CES. More than 3,250 exhibitors unveiled some 20,000 new products at the 2013 CES, drawing more than 150,000 attendees, including more than 35,000 from more than 170 countries outside the United States. Owned and produced by CEA, the 2013 International CES is the world’s largest annual innovation event and concluded today.

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Tags: Marketing, Mobile Apps, News Release, Orlando Advertising Agency, Brand Voice, Consumer Package Design, Smart Phones, Technetium

Imitation a Form of Flattery? Or Blatant Design Infringement?

Posted by StitchDX on Jun 24, 2012 1:43:21 PM

A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty's preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men's release Twenty that celebrated their 20th anniversary.

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Tags: Marketing, Orlando Advertising Agency, Brand Voice, Branding & Strategy, Brand Voice, General, Technetium

Are People Talking About You?

Posted by StitchDX on Feb 24, 2012 9:48:51 AM

Engagement [en-geyj-muh nt]:  The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Search Engine Optimization, Smart Phones, Technetium

Orlando Agency Wins ADDY® Award for SOUL by Ludacris

Posted by StitchDX on Feb 21, 2012 9:06:18 PM

Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.

ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.

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Tags: Marketing, News Release, Orlando Advertising Agency, Orlando Website Design, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, Digital Marketing Strategy, General, Orlando Advertising Agencies, Technetium

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