Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).
Tags: Marketing Stack, Marketing Strategy, MarTech Stack, SEO, Audience Segmentation, Digital Marketing, Marketing Automation, Sales Process, Web Design & Development
We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.
The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.
Tags: Marketing Strategy, Content Strategy, Digital Marketing, Marketing Automation, Web Design & Development
Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.
ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.
Tags: Marketing Strategy, MarTech Stack, News Release, Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Web Design & Development
Lowell, Massachusetts. Brand strategy and digital marketing agency
Tags: Marketing Strategy, MarTech Stack, News Release, Digital Marketing, General, Marketing Automation, Web Design & Development
It doesn’t matter what business you’re in. Improving sales effectiveness is always, ALWAYS at the top of management’s “To Do” list. With that idea—and your organization’s goals—in mind, ask yourself these questions:
Tags: Lead Scoring & Nurturing, Marketing Strategy, MarTech Stack, Audience Segmentation, CRM, Digital Marketing, Marketing Automation, Sales Process
Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.
Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.
To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.
Tags: Social Media, Brand Voice, Marketing Automation, Web Design & Development
Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!
When you’re looking to host an event on content marketing, having one of its leading voices as your featured speaker is a great place to start. As such, we at StitchDX are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell - Innovation Hub. Ann’s topic - Content vs. Good Enough Content: A Fight for Sore Eyes.
Tags: Boston Digital Marketing, Social Media, Boston Web Design, Boston Website Design, Brand Voice, Branding & Strategy, Content Strategy, Digital Marketing Strategy, Marketing Automation
You don’t need a new website. That’s a pretty bold statement, but in many instances, you may not actually need a new site - or at the very least, more data is required before beginning that process. After all, your website is your first line of defense, the first things customers see, your first impression. Redesigning it isn’t a task you should take lightly - especially if you haven’t figured out exactly what you’re redesigning it for.
Tags: Orlando Web Design, Orlando Website Design, Brand Voice, Branding & Strategy, Develop Analytics, Digital Marketing Strategy, Marketing Automation, Search Engine Optimization, Web Design & Development