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NEW YEAR’S RESOLUTION #2: Improve Search Engine Rankings

Posted by StitchDX on Jan 6, 2012 11:04:58 PM

As the years go by our average attention span has lessened at an alarming rate. Our patience is lower than ever and the days when we would use a dictionary or phone book to look up a word or telephone number come from a long time ago in a galaxy far, far away.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Technetium

NEW YEAR’S RESOLUTION #1: Utilize Social Media

Posted by StitchDX on Dec 31, 2011 11:10:50 AM

December is always an exciting time filled with holidays, family, and fun. Yet somehow we forget how many up and coming young professionals enter into the business world at this time each year. Many of us overlook that December is also a time when hundreds of thousands of students graduate from college, and look to take their first step into a much bigger world.

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Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Technetium

No I’m Not Your Mommy, But I Can See The Confusion

Posted by StitchDX on Dec 15, 2011 11:34:49 AM

A few weeks ago I had the privilege of hearing Gary Vaynerchuck speak at the B.I.G. Summit at Full Sale Live in Orlando, FL. For those of you who don’t know Gary is a “Social Media Guru”, an author, and co-founder of Wine Library. He spoke of the changing digital market and how marketing is not what it once was. To say the least he was very insightful and inspiring.

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Tags: Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, General, Marketing, Orlando Advertising Agencies, Technetium

Why You Want To Be Sitting With Siri In The Lunchroom

Posted by StitchDX on Nov 17, 2011 10:27:34 AM

If the world of internet marketing was a high school – and let’s face it, it kind of is – Siri would the hot new transfer student that gives the local mean girls a run for their money at the popularity game.  You see, she and her (future) personal assistant friends are set to shift the way you search and discover the internet and therefore, the way businesses market themselves there.

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Tags: Apple, Brand Voice, Branding & Strategy, Build Awareness, General, Marketing, Mobile Marketing, Orlando Web Design, Search Engine Optimization, Search Marketing, SEO, Technetium

What if more than 50% of your customers were unable to walk into your store?

Posted by StitchDX on Oct 10, 2011 11:34:00 AM

The other day I decided to purchase directly from a major retailer’s website rather than drive to the store. I figured it would be easier to order it and have it shipped than go through the hassle of packing up the kids in the car, fighting traffic and hunting for parking at a big box store.   After all I knew what I wanted and didn’t need the aggravation.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

Riding the Economic Wave Like Tony the Tiger

Posted by StitchDX on Sep 22, 2011 2:59:08 PM

So Tony the Tiger is 60 this year.  A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance?  Has the FDA approved Botox for tigers?

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, General, Marketing, Technetium

Ever Tried To Take Out Your Own Gall Bladder?

Posted by StitchDX on Aug 15, 2011 4:42:04 PM

Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?”  It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work to increase sales or votes but it doesn’t really address the strategic challenges entrepreneurs face every day.  Specifically, small businesses rarely have the stratified corporate structures of a Fortune 500 conglomerate or a presidential campaign, so his advice against top management developing the corporate strategy doesn’t mesh with the realities of smaller firms since “top management” and the “marketing team” can typically be one and the same.

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Tags: Brand Voice, Branding & Strategy, Build Awareness, Consumer Package Design, Create Affinity, Brand Voice, Develop Analytics, General, Generate Action, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

Consumer Package Design, Our Expertise Shines in This Review

Posted by StitchDX on Jul 16, 2011 11:18:51 AM

It’s one of our jobs to keep up with our client’s online mentions and reviews. Usually the articles are very specific to their products or services. Today I was reading some of the SOUL by Ludacris product reviews and found an amazing review on Headphones.com. Much to my surprise – but absolute enjoyment – the expert in house reviewer, Mr. David Soloman, mentions the actual package design and product presentation.

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Tags: Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

Inspirational Leadership: Challenge the Status Quo, Let Your Passion Shine

Posted by StitchDX on Jun 24, 2011 8:53:22 AM

We’re all looking for a competitive advantage, or at least we should be, but how do we define what we do and why we do it? What makes your business special? These questions need to be answered so you can effectively market why people should choose you over your competition.

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Tags: Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, General, Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Technetium

Accidents Happen, so do Misspellings, Even to the Biggest and Bets of Companies

Posted by StitchDX on May 24, 2011 9:31:06 PM

On Friday we received a call from one of our partners in Central Florida. Willie calls and says “are you going to be there. I have something for you.” He arrives at our office all excited like a kid in a candy store. So we say “what’s up Willie?” and he hands us a Hot Wheels car and says “look, they misspelled your name.” After a thorough review of the Hot Wheels package we found that TECHNETIUM was misspelled in two places. One was in big letters across the front with a ® symbol marketing the misspelling with pride.

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Tags: Brand Voice, Branding & Strategy, General, Marketing, Orlando Advertising Agency, Technetium

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