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[NEW WORK] StitchDX partners with Hartford-based MoveUp to support innovative poverty solutions.

Posted by StitchDX Team on Sep 13, 2017 8:46:15 AM

Leveraging our digital capabilities to help a social impact organization expand its reach

We're thrilled to announce the launch of an all-new web presence for the MoveUp Partnership for Adult Learning, a collaborative with the mission of improving access to adult literacy and quality jobs in the greater Hartford area. As the centerpiece of MoveUp’s updated digital strategy, the site is designed to be a one-stop resource of information, as well as a direct connection to classes, jobs, services, and events for adult learners and the partner organizations that support them.

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Tags: Brand Voice, Digital Marketing, digital strategy, General, News Release, Web Design & Development, website development

[NEW CUSTOMER] StitchDX Partners with Hartford Nonprofit MoveUp

Posted by Todd Felton on Jun 5, 2017 5:08:17 PM

Reimagining a nonprofit website as a tool for lifting Hartford residents out of poverty.

Lowell, Massachusetts. Digital marketing and brand strategy agency stitchDX today announced that it is partnering with the Connecticut-based nonprofit, MoveUP. MoveUP identifies the most pressing needs facing adult learners and convenes the programs and people best-suited to devise solutions.

“We’re focused squarely on inspiring and supporting the type of creative thinking and collective action that will be catalysts for change in the greater Hartford area,” says MoveUp’s executive director, Sarah Dudzic, “and we excited for stitchDX to help us build the tools we need to do our job.”

New tools allow for new strategies

“Traditionally, nonprofits with limited budgets had little access to the type of digital marketing tools large corporations can afford,” said stitchDX Principal and Non-Profit Practice Lead Todd Felton. “Now, open-source and low-cost marketing automation technology enable nonprofits and social impact organizations to use digital tools to achieve their missions. Our newest client is as eager as we are to leverage that technology in their new website to enhance visitor engagement and strengthen their respected leadership position in addressing poverty in Hartford and beyond.”

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Tags: Brand Voice, Content Strategy, Core Messaging, Digital Marketing, General, Logo & Brand Assets, Marketing Automation, Marketing Strategy, News Release, Web Design & Development

[EBOOK] 10 critical questions to ask about your website

Posted by Brian Bolton on Jun 2, 2017 10:01:46 AM

You can build an awesome-looking, feature-packed business website with relative ease on any number of easy-to-use platforms. What makes your website truly awesome, however, is how hard and how well it works to grow your organization.

Assessing and improving the performance of your website is a matter of asking the right questions. Fortunately for owners and managers of small-to-medium-size businesses, StitchDX has assembled them in our latest eBook, The 10 Critical Questions You Should Ask About Your Website.

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Tags: Brand Voice, Content Strategy, Core Messaging, CRM, Digital Marketing, General, Marketing Automation, Marketing Strategy, Web Design & Development

[EBOOK] Start growing your business faster with Marketing Automation

Posted by Andrew Peterson on May 18, 2017 6:43:13 PM

There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:

  • 80% of marketing automation users saw their number of leads increase. (VR Insight, 2015)
  • 77% of them saw their number of conversions increase. (VR Insight, 2015)
  • And on average, businesses users saw a 10% increase in sales pipeline resulting from marketing automation. (Forrester Research, 2014)
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Tags: Account Based Marketing, Digital Marketing, General, Lead Scoring & Nurturing, Marketing Automation, Marketing Strategy, MarTech Stack, Web Design & Development

Your website is losing you money [and you don’t even know it]

Posted by Erick Straghalis on May 15, 2017 4:25:49 PM
  • If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
  • If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?

Today’s buyers are ghosts.

Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics).

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Tags: Audience Segmentation, Digital Marketing, Marketing Automation, Marketing Stack, Marketing Strategy, MarTech Stack, Sales Process, SEO, Web Design & Development

[NEW WORK] StitchDX launches all-new website and digital strategy for Boston-based global consulting firm Fletcher Spaght.

Posted by Andrew Peterson on May 3, 2017 2:45:04 PM

We’re excited and delighted to announce that we’ve launched an all-new web presence for Fletcher Spaght (FSI), a worldwide healthcare, technology and business growth consulting and venture capital firm headquartered in Boston’s Back Bay.

The centerpiece of FSI’s updated branding and digital strategy, the site is fully optimized to enhance their commitment to existing clients, engage prospective clients, and attract highly-qualified job candidates from the nation’s most competitive educational institutions.

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Tags: Content Strategy, Digital Marketing, Marketing Automation, Marketing Strategy, Web Design & Development

[NEW WORK] Fresh off the assembly line: A new website for New England's #1 commercial & emergency truck distributor!

Posted by Andrew Peterson on Apr 13, 2017 3:14:29 PM

Minuteman Trucks is ready to service new and existing customers through dynamic integration with Saleforce.com and Pardot marketing automation, plus a sophisticated online Parts store deployed on WooCommerce.

ALL OF US AT STITCHDX are excited to announce the launch of a completely new website and ecommerce platform for Minuteman Trucks of Walpole, Mass. The site brings complete and robust digital marketing and retail capabilities to Minuteman, the leading dealer of commercial, fire and rescue trucks in New England.

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Tags: Brand Voice, Digital Marketing, eCommerce, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

Global Boston-based consulting/VC firm taps StitchDX to enhance branding and web presence.

Posted by StitchDX Team on Mar 3, 2017 1:35:58 PM

Brand-first digital marketing solution poised to accelerate client’s business objectives.

Lowell, Massachusetts. Brand strategy and digital marketing agency stitch DX today announced that it will create and execute a new branding and digital strategy for a worldwide healthcare and technology consulting and venture capital firm headquartered in Boston’s Back Bay. This initiative will center on an all-new website with a visitor experience optimized for current and potential clients, as well as prospective job candidates.

“The availability of open-source and low-cost marketing automation technology is enabling the creation of digital experiences that not very long ago required businesses to invest in costly, enterprise-level platforms,” said stitch DX founding principal Brian Bolton. “Our newest client is as eager as we are to leverage that technology to enhance visitor engagement and strengthen their respected thought leadership position in the global healthcare and technology fields.”

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Tags: Boston Web Design, Brand Voice, Logo & Brand Assets, News Release, Web Design & Development

StitchDX bolsters organization with HubSpot partnership and expanded leadership team

Posted by StitchDX Team on Jan 30, 2017 2:01:14 AM

Digital marketing capabilities enhanced to drive 2017 growth

Lowell, Massachusetts. Brand strategy and digital marketing agency stitch DX today announced key initiatives aimed at enhancing their capacity to serve B2B and B2C customers in 2017. With a focus on the successful interplay of brand clarity and digital channels, stitch DX helps SMB organizations navigate the complexity of today’s marketing landscape to accelerate business growth.

HubSpot partnership brings simplified, effective digital marketing to SMBs.

stitch DX is now a certified HubSpot Agency partner, offering proven inbound marketing and sales software and services that attract and engage visitors, convert leads and close more deals. The HubSpot platform is used by more than 21,000 customers in 90 countries, across all verticals and sectors ranging from nonprofit to enterprise. stitch DX recently designed and developed a new website, fully integrated with HubSpot, for MeTEOR Education, a national leader in the creation and delivery of High-impact Learning Experiences™ .

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Tags: Digital Marketing, General, Marketing Automation, Marketing Strategy, MarTech Stack, News Release, Web Design & Development

It’s 2017. Did anyone tell your website?

Posted by Brian Bolton on Jan 24, 2017 9:05:20 AM

Here are 10 things to review to make sure your site visitors don’t think they’re back in time.

Unless you’re with a consumer product company targeting millennials and teens, keeping your organization’s website on the “cutting edge” shouldn’t necessarily be an actual goal for your team. But keeping it modern and effective from a business perspective with an engaging user experience and great - often inexpensive - marketing technology is extremely important.

Your website is often the very first way that potential customers will interact with you. So providing an experience that truly represents your brand and has the best chance of making the prospect a customer should be the goal.

To get a sense of whether or not your site is stuck in 1955 at the Enchantment Under the Sea dance, use this 10 point checklist as a 1.21 gigawatt starting point.

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Tags: Brand Voice, Marketing Automation, Social Media, Web Design & Development

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