Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Tags: Marketing Strategy, Social Media, Audience Segmentation, Brand Voice, Content Strategy, Digital Marketing, General
Lowell, Massachusetts. Brand strategy and digital marketing agency
Tags: Marketing Strategy, MarTech Stack, News Release, Digital Marketing, General, Marketing Automation, Web Design & Development
The Digital Workplace. The Intranet of the Future. Just more technology buzzwords or something with real traction?
Our vote is firmly with the latter - as there is no doubt that the Digital Workplace has changed the way workers work and collaborate with each other. More and more technologies now allow for collaborative work across offices, state lines, oceans - even flight paths. The Digital Workplace helps to aggregate these technologies into a common user experience and has spawned an entire marketplace of solutions, many (not all) built on top of the Microsoft technology stack to take advantage of existing corporate infrastructure.
Tags: Intranet of the Future, LiveTiles, Marketing Strategy, MarTech Stack, Perficient, Powell 365, Unily, Valo Intranet, Worker Collaboration, Akumina InterChange, Bonzai Intranet, Digital Marketing, Digital Platforms, Digital Workplace, Employee Collaboration, General, Interact Intranet, Intranets, Rise Intranet, Web Design & Development
As we all know, the web development world has rapidly evolved since the launch of the iPhone. Apple’s full browser capabilities rid us of text only web surfing on our mobile phones and allowed us to see a website as it was intended, however small the display was. Two-finger pinch to zoom in and out was amazing. WE LOVED IT! It took the world by storm.
Tags: Orlando Web Design, Digital Marketing Strategy, General, Smart Phones, Web Design & Development
A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty's preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men's release Twenty that celebrated their 20th anniversary.
Tags: Marketing, Orlando Advertising Agency, Brand Voice, Branding & Strategy, Brand Voice, General, Technetium
Engagement [en-geyj-muh nt]: The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Digital Marketing Strategy, General, Search Engine Optimization, Smart Phones, Technetium
Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.
ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.
Tags: Marketing, News Release, Orlando Advertising Agency, Orlando Website Design, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Consumer Package Design, Brand Voice, Digital Marketing Strategy, General, Orlando Advertising Agencies, Technetium
Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions. In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this. Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.
Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, ESPN, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium
Last week was the Consumer Electronics Show (CES) in Las Vegas. A few of us here at Technetium flew out to make sure that our clients were happy with the materials we provided them for the show, and to catch up with some old friends. It’s amazing how small such a large industry can seem, as we literally could not walk more than a few steps without seeing a familiar face. I guess it helps when you have over 15 years in the industry.
Tags: Marketing, Mobile Apps, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Create Affinity, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Smart Phones, Technetium
As the years go by our average attention span has lessened at an alarming rate. Our patience is lower than ever and the days when we would use a dictionary or phone book to look up a word or telephone number come from a long time ago in a galaxy far, far away.
Tags: Marketing, Orlando Advertising Agency, Orlando Web Design, Orlando Website Design, Search Marketing, SEO, Advertising Agency Orlando, Brand Voice, Branding & Strategy, Build Awareness, Brand Voice, Develop Analytics, Digital Marketing Strategy, General, Generate Action, Mobile Marketing, Orlando Advertising Agencies, Search Engine Optimization, Technetium